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OPIS, a Dow Jones company, provides accurate pricing, real-time news and expert analysis across the global fuel supply chain, including the Spot, Wholesale Rack and Retail markets. OPIS enables customers to buy and sell energy commodities with confidence via easy access to transparent data, expert-level customer support, educational events and SaaS software solutions. Our commitment to reliability is reinforced by constant innovation. OPIS listens to what energy stakeholders need and responds with flexible and easy-to-use products. Navigating world fuel markets is complex – OPIS makes it simpler.
Location: U.S. Remote
OPIS is hiring a Marketing Operations Manager to own the company’s marketing automation platform and related processes, including database and sales lead management, campaign attribution and accurate ROI reporting. This professional will work closely with sales teams to optimize Sales/Marketing alignment and ensure that marketing efforts generate leads of the highest quality possible. This key role will uncover critical insights to drive marketing strategy and improve marketing decision-making.
Oversee the marketing automation platform including lead workflows (scoring, routing and nurturing) and integrations with other platforms including the sales CRM instance
Manage prospect database growth, list management, list uploads and audience segmentation, performing regular data hygiene
Develop and maintain regular reporting on key marketing metrics, including program effectiveness and ROI impact
Design reporting dashboards where applicable
Analyze and interpret results of marketing campaigns and recommend areas for improvement and optimization
Collaborate with marketing directors and website manager to build forms for lead capture, and track each form’s lead generation performance
Act as the system administrator, maintaining licensing and permissions for the platform and training new marketers to use it efficiently.
Serve as subject matter expert on email marketing strategies and best practices
Evaluate new tools and add-on applications to improve marketing performance
Ensure ongoing compliance with GDPR and privacy requirements
3+ years of hands-on experience in marketing operations with an understanding of B2B marketing strategy
In-depth familiarity with leading marketing automation platforms (HubSpot, Eloqua and/or Marketo preferred) and CRM systems (NetSuite and/or Salesforce preferred)
Excellent analytical skills and proven experience with reporting and data analysis
Proficiency with Microsoft Excel
A high comfort level working with large sets of data
A strong interest in processes with a commitment to improving results
A curious and creative thinker who enjoys investigating and utilizing all available resources to solve business problems
Self-directed and capable of working independently without direct supervision
Experience working with multiple stakeholders and cultures across time zones and global locations
Experience with the energy industry is preferred but not required
College degree or equivalent work experience
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
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Business Area: OPIS
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 35993