Location: Rockville, MD & Open to Remote
OPIS, a Dow Jones company, provides accurate pricing, real-time news, and expert analysis across the global fuel supply chain, including the Spot, Wholesale Rack, and Retail markets. OPIS enables customers to buy and sell energy commodities with confidence via easy access to transparent data, expert-level customer support, educational events, and SaaS software solutions. Our commitment to reliability is reinforced by constant innovation. OPIS listens to what energy stakeholders need and responds with flexible and easy-to-use products. Navigating world fuel markets is complex – OPIS makes it simpler.
We’re looking for experienced marketing professional to lead demand generation and sales enablement in a specific OPIS market segment via all possible marketing channels, both inbound and outbound. The qualified candidate will collaborate with team specialists in content, email, social media, events, web design, SEO/SEM, PR, operations, and creative/graphic design to build a robust and sustainable pipeline of sales leads and conference/webinar registrations. This position reports to the VP of Marketing.
Develop marketing strategy and annual marketing plans with specific KPIs for your market segment and products, drawing on performance data and encompassing all channels.
Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment.
Oversee creative and messaging for all channels, as well as list targeting and selection.
Optimize conversion touchpoints such as landing pages and order forms using best practices and available data.
Manage all aspects of event promotion, including OPIS conferences, webinars and outside trade shows in applicable markets.
Create strategy and resulting campaigns for nurturing sales leads to close.
Drive key marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and ROI.
Own marketing relationships in your market segment with Sales, Customer Service and Editorial, forging strong communication with each area.
Interpret marketing performance analyses to determine strategies for future success.
Innovate new ideas that increase lead generation and conversion.
Proven B2B marketing management experience (at least 5+ years)
Familiarity with the energy industry is highly desirable
Familiarity with marketing automation tools (preferably HubSpot and/or Eloqua) and CRM systems (preferably NetSuite and/or Salesforce)
Self-directed and capable of working independently without direct supervision
Strong verbal, written, and interpersonal communication skills
Ability to learn quickly, multi-task and manage projects to completion
Detail-oriented with a commitment to accuracy
Highly collaborative with the ability to achieve goals by influencing and establishing productive relationships with internal team leaders and external partners and vendors
Experience working with multiple stakeholders and cultures across time zones and global locations
College degree or equivalent work experience
What We Offer
Competitive base salary, bonus plans and equity.
A comprehensive, benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year. For more information on benefits, please access the benefits page on our careers site: https://mynewscorpbenefits.com/
For work locations in the state of Colorado, the anticipated minimum base salary for this role would be $115,000. Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.
Inclusion and diversity are critical to the success of Dow Jones, and we actively encourage applications from people of all backgrounds. We are committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, status as a protected veteran, or any other protected category. For more information on the many ways in which we enthusiastically support inclusion and diversity efforts for both candidates and employees.
If you are currently employed by Dow Jones, please apply internally via the Workday internal careers site.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: OPIS
Job Category: Marketing Group
Req ID: 31134