Based in Asia, the Executive Editor, The Trust - APAC is a key strategic position within our commercial team that is responsible for developing creative ideas for branded content and managing the entire editorial production process for our partner programs. The Executive Editor, The Trust - APAC will work closely with writers, designers and developers to see projects through to completion by producing creative ideas, pitching directly to clients, conducting research and interviews, writing and commissioning articles as well as editing all content. The Editorial Team within The Trust creates content in which journalistic skills and editorial expertise are leveraged to create marketing solutions which help our clients achieve their goals. This content exists across multiple platforms, including websites, digital hubs, apps, e-newsletters, print newspapers and magazines, events, infographics, custom surveys, and video. The Executive Editor, The Trust - APAC will have and continue to develop a network of freelance contributors across the globe and will be a part of The Trust Team based in Asia. This role reports into the Head of Creative Operations The Trust - APAC who is based in Hong Kong.
Lead and oversee the creation of expert and high quality editorial content across topic areas that are key for WSJ Barron’s Group audiences including technology, business and finance
Respond to requests for proposals from clients by participating in brainstorming, developing creative ideas and writing synopses, devising custom content programs and pitching directly to clients
Able to manage the full content creation process, with the skills to conduct interviews, identify sources, write compelling punchy copy, sub- and copy edit, fact check and ensure that campaigns are developed on time and on budget.
Manage a network of both in-house and freelance writers and editors
Ensure that all branded content produced by The Trust in APAC is in keeping with the journalistic standards and approach of our newsroom whilst meeting the client’s strategic marketing and business goals
Collaborate with multiple in-house teams including Editorial, Design, Development and Project Management to create content of the highest quality for our clients
Leverage insights from internal and external data and research sources to develop editorial strategies for client programs that are based upon facts and a robust understanding of the subject matter
Work closely with Head of the Trust, APAC (and the Global Managing Editor and Editor at Large as needed) to ensure our processes are implemented including proper documentation, fact-checking and proofreading standards
Be an avid consumer of The WSJ Barron’s Group newsroom content and passionately take on board learnings and insights from our newsroom that can be translated to the best practices of The Trust
Host live events (which may be streamed in-person or virtually) and be involved in the recruitment of speakers, generating follow-up content for print and/online distribution after the event
Skills & Experience
7-8+ years of journalism experience, with strong expertise in finance, B2B and technology
3-4+ years of custom content experience; experience working with clients within the advertising field would also be advantageous
Educated to BA, BSc and/or MA, MSc level (or equivalent relevant qualifications)
The ability to write accurately about complex topics in a way that engages WSJ Barron’s Group readers
Strong digital journalism, writing and editing experience as well as experience in developing ideas for multimedia projects that include video, text, photography and infographics to tell a story
Direct client-facing experience
Experience working with a team of writers and editors
Have a deep roster of writers, project editors and other content creators
Have a deep knowledge of the Asia region but also the ability to craft stories from Asia clients for an international audience
Be skilled at analyzing data and writing compelling headlines and social media posts based upon data and best practices
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Business Area: MEDIA SALES
Job Category: News/Editorial Group
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Req ID: 25276