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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

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Job Information

Dow Jones Media Sales Planner in SAN FRANCISCO, California

Job Description:

The Sales Planner will work with the planning and sales teams to support both proposal and post sale phases of WSJ Barron’s Groups digital advertising programs. The sales planners will focus on informed and intelligent media plan building and campaign management ensuring success of our digital advertising programs.


  • Work with sales team on RFPs to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives by account/campaign

  • Maintain pricing integrity and inventory package strategy

  • Produce sales proposals in order management system leveraging yield tools required

  • Utilize historical data to support strategic decisions about new sales programs

  • Leverage internal data including audience metrics and user profiles to recommend sophisticated digital strategies for each client

  • Solid understanding of Wall Street Journal Barron's Group product offering and operational capabilities

  • Reserve campaigns in order management system once deal is approved

  • Work with both sales team and campaign management to ensure timely launch

  • Assist in client optimizations so that revenue is maintained and balanced with client goals

  • Provide campaign performance reporting and analysis


  • 1-2 years working with an online advertising operations or planning team

  • Experience using one or more internet ad serving system and order management systems (i.e. GAM, Operative, etc.) preferred

  • Ability to work independently as well as with a team

  • Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines

  • Strong analytical, strategic, and creative problem solving skills

  • Excellent communication and interpersonal skills in person, over email and on the phone

  • Strong project management and organizational skills

  • Detail-oriented and highly motivated

  • Strong computer applications skills (Excel, Word)

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: Sales Ops/Planning/Support Group

Union Status:

Union / No clear and likely Internal Candidate (Employee Only) has been identified

Req ID: 25657