The Data Analyst will coordinate intake and organize data requirements across marketing campaigns and reports. This person will translate the business requirements into data requirements to properly build omni-channel marketing campaigns via ActionIQ to achieve stakeholders’ KPIs.
A successful candidate will be well versed in campaign operations with a focus on data analysis.
The Data Analyst will:
Operate our Enterprise Customer Data Platform, ActionIQ, to build audience logic and attributes, QA campaigns, and activate omni-channel marketing campaigns
Become subject matter expert in Dow Jones’ consumer data
Serve as a liaison between the Marketing and Data teams, translating business requests into data requirements
Develop business logic to enable the creation of audience segments, automated email journeys and personalization in support of Consumer Marketing campaigns
Meet with the various marketing teams to review campaign requirements, reporting requirements, and build the finalized data variables and data files
Work closely with the Channel team on the implementation and ongoing performance of all automated omni-channel journeys
Assist in A/B test plan design to assure they are set up to attain actionable learnings as well as measuring performance of tests and campaigns
Team up with a data engineer to ingest and validate data required for all Marketing campaigns
Work with key stakeholders to deliver marketing analytics, model performance, and automated KPI/metrics reporting
Build workbooks in Tableau and export from data warehouses via SQL
Create data visualization dashboards and reports to surface insights that allow for continuous improvement
Minimum 2 years in a data focused CRM, Segmentation, Marketing Operations or data analyst role with hands on experience building audiences within Customer Data Platforms (experience with ActionIQ is a plus)
SQL coding experience
Ability to deep dive into metrics and data, whether it’s to diagnose a problem, evaluate a solution or propose a new KPI
Experience using analytical tools
Detail oriented, ability to manage multiple projects from different stakeholders, and good understanding of digital marketing.
SAS experience desired
Proven track record of improving business performance through data mining, analytics, and visualization required
Knowledge and ability to become expert in best practices for segmentation, dynamic content, testing methodologies, and reporting
Passion for data is a must
Strong communication and project management skills with the ability to present campaign performance to stakeholders
BI Data Visualization platforms experience desired - i.e. Tableau
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: TECHNOLOGY - DATA SET/AD TECH
Job Category: IT Development Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 27293