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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

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Job Information

Dow Jones Customer Intelligence Research Associate in PRINCETON, New Jersey

Job Description:

Job Description Summary

Understand and deliver insights based on data from a variety of resources, including primary research projects (conducted in-house or via an agency), secondary research, and proprietary customer data

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events.

Dow Jones has produced unrivalled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally.

It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation, Factiva, Barron’s, MarketWatch, Mansion Global, Dow Jones Risk & Compliance, and Dow Jones Newswires.

Customer Intelligence Associate, Consumer brands, including WSJ and Barron's

As part of the consumer-focused business units within the wider Customer Intelligence team, the Customer Intelligence Associate helps to deliver the key customer insights our consumer brands need to drive growth through a customer-centric culture.

Based in: New York, US

Key Responsibilities

  • Understand and deliver insights based on data from a variety of resources, including primary research projects (conducted in-house or via an agency), secondary research, and proprietary customer data

  • Develop strong working relationships with teams across the business in order to deliver tailored and relevant insights

  • Deliver end-to-end research projects, from taking a brief, to designing a research or analytics approach, through to execution, analysis and reporting – whether independently or as part of a working group

  • Share insights and information by delivering presentations to teams across the business

  • Develop data science solutions and perform advanced analytics as part of our research such as driver,-, cluster- and factor- analysis, regression-, propensity- and predictive modelling, and text analytics

  • Develop scientific approaches to execute and mining large scale data analytics projects for various business units across the company so as to increase ROI for existing datasets, and drive additional insights

  • Support other members of the Customer Intelligence team to deliver major projects and always-on tracking programs, such as brand tracking

  • Oversee the Live Events evaluation program and continue to optimize the data collection and analysis, with a particular focus on increasing automatization as well as leveraging the ever-expanding dataset for more advanced analytics

  • Support the team's drive towards being a Center of Excellence by helping improve technical expertise in the team in the areas of analytics, statistics, and modelling by upskilling and training other team members, and undertake review of social sciences literature and the latest research methodologies to ensure that we incorporate the newest, best and most scientifically robust techniques in our work and adhere to best practice

Experience and Attributes

  • 1 to 3 years of work experience in market research, consumer insights, purchase behavior or motivation research

  • Demonstrate familiarity with a variety of primary research methodologies

  • Questionnaire writing and survey design skills

  • Capable of self-managing multiple projects and deadlines effectively

  • Strong communication skills and stakeholder management

  • Excellent literacy skills and attention to detail

  • Ability to learn quickly and thrive in a fast-paced environment

  • Demonstrate flexibility in responding to changing business priorities and requirements.

  • Proficiency with Microsoft Office, especially Excel and PowerPoint, and G-suite, including Google Slides and Google Studio

  • Working knowledge with interviewing software (i.e., Qualtrics) is desirable, but not required

  • Advanced data analytics skills is a plus

  • Experience with, or a strong interest in, the media sector

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.


Job Category: Data/Content Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 25534