We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
Job Description:
The Subscriptions team is responsible for growing the subscriber base of Dow Jones Consumer products globally, across WSJ, Barron’s, MarketWatch and Investor’s Business Daily. The team manages the end-to-end subscription levers across acquisition, engagement, and retention.
Reports to:
SVP Marketing & Subscription Strategy
Role Overview
This role is responsible for growing The Wall Street Journal's paid subscriber base and revenue. The role is responsible for working with functional areas within the Subscriptions team and across Dow Jones to ensure strategic goals are achieved. The role will work closely with data science and analytics, paid media, customer service, product, technology, finance, legal, operations, brand marketing, customer insight, enterprise sales and editorial teams to ensure all areas of the business are aligned and working toward the same strategic goals.
Responsibilities
Provide strategic direction to the functional teams who are responsible for driving volume and revenue lines for WSJ globally.
Help define audience segments and use customer insights to drive growth. Be a champion for the customer across the company.
Partner with finance, product, marketing, insight, and editorial leads to ensure all teams are aligned to and working toward strategic goals.
Work closely with data and insight to find opportunities and build business cases that will accelerate subscriber and revenue growth.
Manage strategic initiatives across cross-functional groups to ensure execution on time and on budget.
Identify strategic marketing partnerships to expand into new subscriber growth areas.
Partner with advertising sales teams to develop opportunities that mutually benefit advertising and subscriptions.
Understand the competitive landscape to identify market opportunities and risks.
What do you need from me?
12+ years of experience in a commercial role within a subscription business, experience working in media or publishing sectors is a plus
Experience in building subscription businesses
Ability to work effectively in a matrixed company model
Strong negotiation and influencing skills
Ability to manage workload effectively in a fast paced environment
Lead with a growth mindset
Use data effectively to make decisions
Ability to see the “big picture” and impact holistically and turn individual tactics into programs of work.
Ability to look ahead to understand how market trends will impact the business and pivot accordingly.
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Union Status:
Non-Union role
Pay Range: $140,000 - $450,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 36183
