What do we do?
United by our ambitions, the Dow Jones Customer group will attract and retain customers by creating distinctive experiences and valued relationships for mutual profit. We work across all of the elite Dow Jones brands to appeal to a broad, high-level client base and provide a distinctive experience to each one. In addition, the group’s focus is on
consistently providing excellent service and developing and nurturing valued, lasting relationships with our customers.
What are my accountabilities?
Developing creative assets for retention campaigns, working alongside the brand and design teams.
Optimizing and monitoring media channels, including owned properties such as WSJ.com and internal email campaigns, as well as paid media properties such as Facebook and Twitter.
Working closely with internal media teams to ensure that campaign deadlines are met, while also monitoring overall channel performance.
Analyzing campaign results and providing post-campaign reports.
Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing. Identifying trends and opportunities, as well as translating analysis into actionable plans.
Developing and driving a strong collaborative relationship with Marketing teams to understand Dow Jones’ propositions for loyalty and brand extensions that are best used to drive revenue and increase engagement. In turn, reducing churn.
Manage relationships with WSJ+ team to maximize churn prevention.
Manage churn management plans for subscription customers.
Strive to understand our customers and put them at the heart of what we do.
Continually provide fresh ideas around improvements based on prevention/retention/saves trends.
What we’re looking for
Undergraduate, currently pursuing a major in Marketing, Communications, Business or a related field, with a minimum of 2 years of school completed.
Passion for Dow Jones strategy and vision.
Tenacity - proven ability to find solutions when data is hard to come by, through strategic hypothesis.
Focus - a goals driven approach and ability to work at pace.
Innovation - a willingness and proven ability to deliver churn prevention strategies that challenge perceived wisdoms.
A performance and data driven marketing approach and ability to translate this into customer strategy and communications.
Ability to communicate technical or data led information to the business in an engaging and informative manner.
The ability to work in a matrix structure, motivating the wider team.
Understanding of tools and techniques used in integrated marketing.
Energetic, collaborative and driven.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: MARKETING
Job Category: About Us
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 18285