Dow Jones’ Product Strategy team is responsible for steering creative direction positioning, packaging and the go-to-market strategy for MMS (Media & Marketing Sales), to drive revenue for the Wall Street Journal, Barron’s Group at Dow Jones. The Product Strategy Manager (PSM) will be the lead for Integrated Marketing, newsroom stakeholders and sales teams for all things related to Dow Jones’ new ventures team, specifically our audio, video and live event products.
The PSM will lead efforts for three mediums (audio, video and live journalism) by creating solutions and positioning for new and existing products; delivering those materials to Integrated Marketing and sales; and, ensuring the MMS organization is aware of and understands the new product offerings and solutions.
The PSM will serve as MMS’ conduit to Live Journalism (commercial and newsroom teams), Professional Membership and work in partnership with Audio & Video (commercial team & editorial).
Proactively identify new initiatives and convert them into salable opportunities and programs. Of note, the PSM will be the point person on The Journal podcast franchise and Journal House live event platform.
The PSM will partner closely with the Executive Director Integrated Marketing, Live Journalism editor, the Live sponsorship team and the Audio/Video commercial team. These three mediums represent three of the largest areas of growth across the company and must be in-synch for our business to grow.
The Product Strategy Manager will add value to Dow Jones via 3 core responsibilities:
Position and produce collateral for new and existing products in partnership with several commercial teams - notably Live and Audio/Video.
General presentations and Sell sheets (e.g. calendars, placemats, new and seasonal opportunities)
Develop clear, turnkey materials that Integrated Marketing can easily transform into compelling client presentations.
Serves as the primary commercial point of contact for key newsroom leadership and commercial leadership. (PSM) will lead communication with Live Journalism across editorial, programming, activation, sponsorship & operations. (PSM) will lead communication with the audio/video commercial team and the audio/video editorial team.
Internal and external marketing communications (e.g. be the voice for new venture across the sales org, set direction for sales newsletters, lead training sessions for newly rolled out products lead, commercial brainstorms/workshops, and steer new product updates)
Success for this role will ultimately be measured by marketing leadership, stakeholders across audio, video & Live, the Ad Sales team, audio/video/live revenue growth and client satisfaction with the corresponding materials and services.
Skills & Experience
6+ years marketing experience (preferred)
A propensity for action (Learn, Do, Share), whether it be (knowledge, ideas, etc.); out-of-the-box thinking and creativity; an eye for detail and knack for storytelling
Experience working across multiple mediums (audio, video, events, immersive storytelling, linear tv, and/or social)
Previous experience working for a publishing brand and/or client(s) (preferred)
Experience balancing delicate internal senior stakeholders
Previous experience creating multi-platform marketing programs including events and media sponsorship elements
Proven track record of developing product strategy and development
Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
Design skills (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign)
Running meetings with senior-level stakeholders
Building product roadmaps and effective prioritization
Proficiency with G-Suite & Microsoft Office
Strong familiarity with social and email channels (e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot)
A shrewd eye for data, analysis and insights (intermediate Excel/Sheets skills)
A positive attitude and an open mind
Comfortable working in highly-matrixed organizations
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24285