Reporting into the Director of Performance, the Social Media Specialist will be responsible for managing all of The Trust and Wall Street Journal Custom Content social media handles. The ideal candidate should have a passion for social media, a dedication to quality, strong writing skills, and a keen interest in analytics. This role will be responsible for managing the social media publishing calendars, writing and publishing organic posts on behalf of The Trust and our custom branded content clients, creating and executing new product opportunities across platforms, working closely with the Performance Team to manage the overall strategy for paid social media efforts and monitoring social performance and growth across platforms. To be successful in this role, the Social Media Strategist should be motivated to create and lead the growth strategy for the social media footprint of The Trust—in close collaboration with other stakeholders across the organization.
The Trust is a fast-growing team of energetic writers, content and creative strategists, videographers, designers, photo editors and developers. The work spans a variety of forms—short- and long-form reported articles, documentary videos, interactive data visualizations, animations and more.
Coordinate closely with Creative and Editorial Teams across the organization to create and publish custom social posts across platforms (Linkedin, Twitter, Facebook, Instagram, etc.) for The Trust and our custom content partners
Create and oversee the social media strategy and social media performance for The Trust content across platforms, managing the execution of all organic social media activity and monitoring our efforts for paid promotion
Liaise with social media counterparts across the business to create best practices and map key learnings
Share regular analytics findings with editorial and design counterparts on weekly/monthly basis
Conduct A/B tests to optimize social posting language and imagery
Work with stakeholders across the business to schedule and execute custom content posts from the newsroom social handles where applicable
Manage vendor relationships with our points of contact at the platforms to create new products, learn the latest on capabilities or enhancements and test out new product opportunities
Contribute to RFP responses with social strategies and recommendations
Develop and grow high value audience segments by advertiser vertical
Expand our targeting and acquisition capabilities across new and emerging platforms
Provide strategic direction for team members and clients as it relates to campaign performance, media mix and best practices.
3-4 years managing the strategy and creative executions for social media handles on behalf of brands
Experience managing paid promotions across platforms
An organized professional with a passion for social media
Familiarity with social media platforms and digital tools, including WordPress
Comfort with pulling social media analytics and creating reports
Excellent writing skills and attention to detail
Photo editing skills are helpful but not required
Background in Journalism is preferred
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26382