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Dow Jones SEO Editor in NEW YORK, New York

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Job Description:

The Wall Street Journal is looking for a dynamic and experienced SEO editor to make headline and packaging decisions on the Journal’s platforms.

You will play an essential part in shaping our content strategy and must be able to use superb news judgment and understanding of audience and SEO data. You will be responsible for optimizing live content as well as creating SEO strategies for other content, including evergreen.

Though technical skills are desirable, you will be focused on SEO from an editorial perspective. Having sharp writing and strong editing skills is important, as well as understanding how to balance the needs of SEO while keeping our subscribers in mind.

You will play a key part in the development of our SEO team, joining our Newsroom SEO team and working in tandem with the Technical SEO team. Having a strong command of newsroom workflows and proficiency with digital publishing tools are key to ensuring the success of this role.

You will be based in New York and report to the Senior SEO Editor.

You Will:

  • Play an active role in curating and developing SEO best practices

  • Work with our Technical and Newsroom SEO teams, including an SEO analyst, to distill performance data into strategic information for the newsroom.

  • Use keyword research to work directly with editors, bureau chiefs and others on article and content optimization, as well as contribute to forward planning.

  • Help develop long-term content strategies around topics, news events and other WSJ projects.

  • Populate and build an SEO calendar with topics, content ideas, and other strategic notes

  • Monitor the performance of articles using real-time analytics tools such as and make strategic SEO decisions based on that data and real-time Google Rankings.

  • Write, update and edit content based on SEO opportunities.

We’d like you to have:

  • At least 1-2 years of experience in editorial SEO within a newsroom or similar environment.

  • Expert ability to optimize content using SEO tools such as Google Trends and SEMrush

  • Excellence in editing copy and in digital headline writing.

  • Proven experience in developing and contributing to content strategies from an SEO perspective.

  • Familiarity with the Journal’s brand, content offering, and digital/print platforms.

  • In-depth knowledge and experience with Google and other search engines, as well as SEO best practices including site hygiene, URL practices, publishing processes, web crawling, AMP pages, and mobile web optimization.

  • Good working knowledge of Adobe Analytics (Omniture) and Google Search Console.

  • Strong writing and editing capabilities with SEO in mind.

  • LI-JA1-WSJ

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Business Area: NEWS/WSJ

Job Category: News/Editorial Group

About Us

The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

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Req ID: 20163