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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

Job Information

Dow Jones Senior Director, Paid Media in NEW YORK, New York

Job Description:

Dow Jones is seeking a Senior Director, Paid Media to lead the strategy, management and optimization across all paid media channels for The Wall Street Journal. The Director will oversee all in-house paid media operations dedicated to acquiring, engaging and retaining WSJ subscribers globally. This role will report into the VP, Acquisition and Paid Media and will work cross-functionally with teams across the membership marketing funnel (Acquisition, Engagement, Retention, Brand, Product etc..). This role will also be responsible for managing a team of subscription marketers.

  • Responsibilities:

  • Lead, develop and execute acquisition media campaigns across all media mix channels to push growth by combining data, technology and behavioral insights

  • Overview a multi-million dollar budget across platforms and markets to maximize acquisition volume and increase audience reach

  • Analyze and interpret data with the Data Insights team to make recommendations to improve existing campaigns and develop new strategies that will inform future decisions.

  • Optimization algorithms, bid types, targeting, and buying strategies across existing and emerging marketing platforms

  • Build strong relationships with both marketing platforms (e.g., Meta, Google Ads, TikTok, Twitter, Snap, Reddit) for innovative acquisition opportunities and partners/agencies that can drive scalable acquisition profitably on these platforms

  • Strengthen a collaborative relationship between paid and organic media teams

  • Build a relationship with our internal partners in Advertising, Newsroom, and Partnerships

Desired Qualifications:

  • 15+ years of experience working on omni-channel, direct response marketing

  • Deep understanding of Paid Media (Digital, Offline, Events), LTV and CAC ratios

  • Strong understanding of Direct media strategy, overseeing implementation and day-to-day optimizations.

  • Expert understanding of Marketing Technology - Media Analytics. Ad Server, DSP, CDP, Ad Verification tools

  • Ability to inspire and lead a team, as well as the ability to work closely and gain the support and trust of a wide range of stakeholders

  • Experience leading a team of 10+ reports

  • Budget management and/or P&L experience

  • Strategic thinker as well as an agile executer able to pivot quickly

  • Excellent verbal and written communication skills necessary to interface with a variety of senior stakeholders in a matrixed environment

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line.


Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $100,000 - $250,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 37353