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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

Job Information

Dow Jones Senior Director, Paid Media in NEW YORK, New York

Job Description:

About Dow Jones:

Since 1882, Dow Jones has been a pioneering force in delivering information to the world's leading business entities. From its humble beginnings as a niche news agency in a Wall Street basement, Dow Jones has evolved into a global powerhouse in news and information dissemination. Its portfolio includes renowned brands such as The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch, and Financial News. Dow Jones's success is rooted in its unwavering commitment to accuracy, depth, and innovation, backed by decades of experience and a forward-looking approach.

About the Role:

Dow Jones is in search of a seasoned Senior Director, Paid Media to spearhead the strategy, management, and optimization of paid media channels for The Wall Street Journal, Barron’s and MarketWatch. Reporting directly to the VP of Global Acquisition and Paid Media, this role will oversee all in-house paid media operations aimed at acquiring, engaging, and retaining subscribers globally. Collaboration with various teams across the membership marketing funnel, including Acquisition, Engagement, Retention, Brand, and Product, will be essential. Additionally, the Senior Director will be responsible for leading a team of subscription marketers.

You Will:

  • Lead, develop, and execute acquisition media campaigns across diverse channels to drive growth, leveraging data, technology, and behavioral insights.

  • Effectively manage a multi-million dollar budget across platforms and markets to maximize acquisition volume and audience reach.

  • Analyze and interpret data in collaboration with the Data Insights team to enhance existing campaigns and formulate future strategies.

  • Cultivate strong relationships with marketing platforms (e.g., Meta, Google, LinkedIn, TikTok, Twitter, Snap, Reddit) for innovative acquisition opportunities.

  • Foster collaboration between paid and organic media teams.

  • Collaborate with internal partners in Advertising, Newsroom, and Partnerships.

  • Lead a team of subscription marketers, ensuring their growth and development.

  • Exhibit strategic thinking combined with agile execution.

  • Possess excellent verbal and written communication skills necessary for engaging with senior stakeholders in a matrixed environment.

You Have:

  • 15 years of experience in omni-channel, direct response marketing.

  • Deep expertise in direct response paid and brand media (Digital, Social, Offline) and LTV/CAC ratios.

  • Proficiency in media strategy implementation and optimization.

  • Expertise using marketing technology tools such as Campaign Manager, DV360, ActionIQ, and GA4.

  • Proven leadership ability with experience managing a team of at least 10.

  • Budget management and/or P&L experience.

  • Strategic thinker with the ability to pivot quickly.

  • Strong interpersonal skills to build relationships and gain support across diverse stakeholders.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $100,000 - $250,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Req ID: 41335