Dow Jones’ Product Strategy team is responsible for steering creative direction positioning, packaging and the go-to-market strategy for MMS (Media & Marketing Sales), to drive revenue for the Wall Street Journal, Barron’s Group at Dow Jones. The Product Strategy Manager (PSM) will be the lead for Integrated Marketing, newsroom stakeholders and sales teams for all things related to Dow Jones’ ad tech and the new ventures team (audio, video and live events).
The PSM will support 4 products (1) ad tech (2) audio (3) video and (4) live journalism) by creating solutions and positioning for new and existing products; delivering those materials to Integrated Marketing and sales; and, ensuring the MMS organization is aware of and understands the new product offerings and solutions. These products represent 4 of the largest areas of growth across the company and must be in-sync for our business to grow.
The PSM will work in partnership with our Live Journalism team, Audio & Video (commercial team & editorial) and our Ad Tech stakeholders. A primary function will be to proactively identify new initiatives and convert them into salable opportunities and programs.
The PSM will partner closely with Integrated Marketing, the Insights research team and sector sales teams to develop materials (general presentation, calendars & sell sheets) for products. Collaboration with sales team members will be key to identify new products, expand partnerships and increase revenue.
The Product Strategy Manager will add value to Dow Jones via 3 core responsibilities:
General presentations and Sell sheets (e.g. calendars, placemats, new and seasonal opportunities)
Develop clear, turnkey materials that Integrated Marketing can easily transform into compelling client presentations.
Data: assure product collateral is up-to-date with the latest data, studies and research. Quarterly, monthly and as-needed updates to keep materials relevant.
Serves as the primary commercial ad sales point of contact for the Ad Tech and Live Journalism teams. (PSM) will lead communication with Live Journalism across editorial, programming, activation, sponsorship & operations. (PSM) will lead communication with the ad tech and ad innovation efforts for all new and existing efforts.
Internal and external marketing communications (across the sales org - set direction for sales newsletters, lead training sessions for newly rolled out products, determine what and how we communicate product updates to the MMS org, and help develop commercial brainstorms/workshops)
Success for this role will ultimately be measured by marketing leadership, stakeholders across audio, video, live & ad tech. The ad techaudio/video/live revenue growth and client satisfaction with the corresponding materials and services.
Skills & Experience
5+ years marketing experience (preferred)
A propensity for action (Learn, Do, Share), whether it be (knowledge, ideas, etc.); out-of-the-box thinking and creativity; an eye for detail and knack for storytelling
Experience working across multiple mediums (ad tech, audio, video, events, immersive storytelling, linear tv, and/or social)
Previous experience working for a publishing brand and/or client(s) (preferred)
Experience balancing delicate internal senior stakeholders
Previous experience creating multi-platform marketing programs including events and media sponsorship elements
Proven track record of developing product strategy and development
Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
Design skills (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign)
Running meetings with senior-level stakeholders
Building product roadmaps and effective prioritization
Proficiency with G-Suite & Microsoft Office
Strong familiarity with social and email channels (e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot)
A shrewd eye for data, analysis and insights (intermediate Excel/Sheets skills)
A positive attitude and an open mind
Comfortable working in highly-matrixed organizations
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24285