Dow Jones’ Product Strategy team is responsible for steering creative direction commercializing our products and the go-to-market strategy for Media & Marketing Sales, to drive revenue for multiple brands and products across Dow Jones. The Product Marketing Manager (PMM) will be the design and creative lead bringing ideas and products to life for Integrated Marketing, newsroom stakeholders and sales teams.
The role will support 4 products (1) ad tech (2) audio (3) video and (4) live journalism by creating out-of-the-box solutions and positioning for new and existing products; building and delivering support materials to Integrated Marketing and sales; and, ensuring the MMS organization is aware of and understands the new product offerings and solutions. These products represent 4 of the largest areas of growth across Dow Jones and must be in-sync and clearly articulated for our business to grow.
The manager will partner closely with Integrated Marketing, the Insights research team and sector-specific sales teams to design materials that will distill complex ideas into a digestible structure. This will include general presentations, calendars & sell sheets for products. Collaboration with sales team members will be key to identify new products, expand partnerships, and increase revenue.
The manager will work in partnership with the Product Strategy Director, our Live Journalism team, audio & video (commercial team & editorial) and our ad tech stakeholders. A primary function will be to proactively identify new initiatives and convert them into salable opportunities and programs.
The Product Marketing Manager will add value to Dow Jones via three core responsibilities:
Design and position collateral to support new and existing products in partnership with several commercial teams - notably Live Journalism and Ad Tech.
General presentations and Sell sheets (e.g. calendars, placemats, new and seasonal opportunities)
Develop clear, turnkey materials that Integrated Marketing can easily transform into compelling client presentations.
Data: assure product collateral is up-to-date with the latest data, studies and research. Quarterly, monthly and as-needed updates to keep materials relevant.
Serves as the primary commercial ad sales point of contact for the Ad Tech and Live Journalism teams. (PMM) will drive communication with Live Journalism across editorial, programming, activation, sponsorship & operations. (PMM) will also drive communication with the ad tech and ad innovation efforts for new and existing efforts.
Internal and external marketing communications (across the sales org - establish direction for sales newsletters, lead training sessions for newly rolled out products, determine what and how we communicate product updates to the larger MMS org, and help develop commercial brainstorms/workshops)
Success for this role will ultimately be measured by marketing leadership, stakeholders across audio, video, live & ad tech products. The ad tech, audio/video/live revenue growth and client satisfaction with the corresponding materials and services.
5+ years marketing experience (preferred)
Design thinking or user experience (UX) design (preferred)
Video editing experience/capabilities (preferred)
A propensity for action (Learn, Do, Share), whether it be (knowledge, ideas, etc.); out-of-the-box thinking and creativity; an eye for detail and knack for storytelling
Experience working across multiple mediums (ad tech, audio, video, events, immersive storytelling, linear tv, and/or social)
Previous experience working for a publishing brand and/or client(s) (preferred)
Strong communication skills and experience balancing delicate internal senior stakeholders
Excellent project management skills
Proven Marketing track record of:
Successful material(s) development and packaging; an ability to articu late the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling
Design skills (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign, Keynote)
Strong familiarity with social and email channels (e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot)
Analytical mindset and comfort using data to diagnose and inform decisions
A positive attitude and an open mind to learn, curiosity
Comfortable working in highly-matrixed organizations
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Sales Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 24285