We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
Dow Jones’ Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy; equip the global sales team with timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue; maintain an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team; providing product-specific expertise on sales calls and solicit client feedback to improve product set; and managing barter partnerships and organize trade marketing efforts to promote key products to agencies and clients;
Within this context, the Product Marketing Director will lead a team responsible for positioning, packaging, and collateral production for new and existing products, and for providing product-specific expertise on sales calls. The Director themself will be also be directly responsible for supporting the sales team by managing client engagements as part of our beta partner program.
The Product Marketing Director will add value to Dow Jones via 3 core responsibilities
1) Leading a team responsible for positioning, packaging, and collateral production for new and existing products. Key outputs include:
Internal and external marketing communications
2) Providing product-specific expertise on sales calls
3) Support sales team by managing client engagements as part of our beta partner program. Key activities include:
Onboarding new clients
Developing comprehensive project plans
Managing project stakeholders, timelines and internal communication
Addressing client feedback/issues with urgency and customer service
Other responsibilities include: The direction, work assignments, and performance evaluation of team members.
Success for this role will ultimately be measured in two ways:
VP, Product Marketing & Strategy, sales team and client satisfaction with product marketing knowledge, materials and services
Client satisfaction with beta partner program experience
Skills & Experience
8+ years marketing experience
Track record of advising business unit leaders on market expansion and new product opportunities
Demonstrated experience in client-facing roles
Proven ability to launch and scale new business processes
Comfortable working in highly matrixed organizations
Proven ability to translate vision into results with clear roadmaps, timelines and resource/budget management
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Sales Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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Req ID: 15912