Dow Jones’ Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy.
We equip the global sales team with:
Timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue
Maintain an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team
Manage marketing projects ranging from premiums and collateral to street team distribution and brand event logistics to help promote key products to agencies and clients.
Within this context, the Coordinator, Product Marketing will contribute to a team responsible for positioning, packaging, and collateral production for new and existing products and delivering those materials to sales.
The Coordinator, Product Marketing will add value to Dow Jones via the following core responsibilities:
Position, package, and produce collateral for WSJ | BG’s Luxury & Lifestyle products with a heavy emphasis on growing the Consumer business while supporting the wider Luxury & Lifestyle sector—under the direction of Manager, Product Marketing.
Generally, key outputs include:
General presentations & sell sheets
Internal and external marketing communications
Training sessions (ensure Luxury & Lifestyle team is aware of and can speak to newly-rolled out products & opportunities)
Working with manager to create core consumer narratives & keeping them up to date
Sector GPs, Platform Overviews & one sheets
Developing new opportunities & seasonal packages
Product promotional efforts (B2C email, VP newsletter, magazine publisher comms, social asset sharing)
Success for this role will ultimately be measured by the Manager, Product Marketing, sales team and client satisfaction with product marketing knowledge, materials and services.
1-3 years marketing experience
An ability to articulate the value proposition for a product, service or offering that’s complemented by formidable copywriting and storytelling
A shrewd eye for data, analysis and insights (Excel basics)
Strong time management skills with a sense of urgency, and the ability to keep projects moving
Proficiency with G-Suite & Microsoft Office
Adobe Creative Suite prowess (Intermediate)
Strong familiarity with social and email channels
e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot
A propensity for action:
Learn, Do, Share (knowledge, ideas, etc.)
An eye for detail and a knack for storytelling
A positive attitude and an open mind
A team-first approach (i.e. a willingness to assist other team members with projects as needed)
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 23592