Dow Jones’ Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy.
We equip the global sales team with:
Timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue
Maintain an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team
Provide product-specific expertise on sales calls and solicit client feedback to improve product set
Manage barter partnerships and organize trade marketing efforts to promote key products to agencies and clients.
Within this context, the Product Marketing Coordinator will contribute to a team responsible for positioning, packaging, and collateral production for new and existing products; delivering those materials to sales..
The Product Marketing Coordinator will add value to Dow Jones via the following core responsibilities:
Position, package, and produce collateral for new and existing products under direction of Product Marketing Director. Key outputs include:
Internal and external marketing communications, specifically e-mail and social postings
Training sessions (where appropriate)
Success for this role will ultimately be measured by Product Marketing Director, sales team and client satisfaction with product marketing knowledge, materials and services.
Skills & Experience
1-2 years marketing experience
An ability to articulate the value proposition for a product, service or offering that’s complemented by formidable copywriting and storytelling
Proficiency with Microsoft Office & G-Suite
Photoshop prowess (Intermediate)
Strong familiarity with social and email channels
e.g. LinkedIn, MailChimp, Salesforce/Pardot
A positive attitude
A team-first approach (i.e. a willingness to assist other team members with projects as needed)
A propensity for action:
Learn, Do, Share (knowledge, ideas, etc.)
An eye for design/layout and a knack for storytelling
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 18478