Dow Jones Product Marketing Coordinator, Audio/Video in NEW YORK, New York

Job Description:

Dow Jones’ Product Strategy & Marketing team is responsible for managing product roadmap, collaborating on new product development, and developing product positioning, packaging and go-to-market strategy; equip the global sales team with timely, accurate and engaging presentations, sell sheets, templates and playbooks in order to drive revenue; maintain an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team; providing product-specific expertise on sales calls and solicit client feedback to improve product set; and managing barter partnerships and organize trade marketing efforts to promote key products to agencies and clients;

Within this context, the Product Marketing Coordinator will contribute to a team responsible for positioning, packaging, and collateral production for new and existing products; delivering those materials to sales; and for providing product-specific expertise on sales calls.

Responsibilities

Position, package, and produce collateral for new and existing products under direction of Product Marketing Director. Key outputs include:

  • General presentations

  • Sell sheets

  • Templates

  • Playbooks

  • Training sessions

  • Internal and external marketing communications

  • Contributing to the maintenance of an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team

Success for this role will ultimately be measured by Product Marketing Director, sales team and client satisfaction with product marketing knowledge, materials and services.

Requirements

  • 1-2+ years marketing experience

  • Track record of successful proposition development & packaging

  • Comfortable working in highly matrixed organizations

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: MEDIA SALES

Job Category: Marketing Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 15336