Dow Jones is seeking a Paid Media Manager to lead the management and optimization across campaigns for The Wall Street Journal, Barron’s and/or MarketWatch. The manager will oversee in-house paid media operations dedicated to driving awareness of our brands, acquisition of new subscribers and engagement of current members. This role will report into the Associate Director of Paid Media and will work cross-functionally with teams across the membership marketing funnel (acquisition, engagement, retention, brand, and students).
Work with the Associate Director of Paid Media to oversee and drive the holistic strategic vision of in-house media campaigns across Google, Bing, Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
Optimize large media budgets across platforms and markets to maximize acquisition volume, increase audience reach and retain current members.
Manage a team of 1-3 associates.
Work on a testing structure for platforms we spend the most time and budget on.
Support Associate Director in fine tuning and building off of in place strategies across each platform while considering new opportunities for media placements.
Build a relationship with our partners in Engagement and the Newsroom.
4-5 years of experience working in a media-based role.
Must have managed a budget of at least $5m a year.
Must have experience managing a team and working with several cross-functional partners
In-depth knowledge of media buying on Google, Bing, Facebook, Instagram, Twitter, LinkedIn and Snapchat
Passion for news and publishing
Partnerships/Business Development experience is a plus
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26360