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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

reach out to us at <a href="mailto:TalentResourceTeam@dowjones.com" target="_blank">TalentResourceTeam@dowjones.com </a>. Please put “Reason

Job Information

Dow Jones Paid Media Associate in NEW YORK, New York

Job Description:

Job Description

Dow Jones is seeking an experienced Paid Media Associate who is passionate about quality journalism. The role will support the Paid Media team across multiple campaigns from strategic planning, execution, optimization and analysis of digital marketing campaigns globally. The ideal candidate will have experience in building performance-driven campaigns on Google, Bing, Facebook, Twitter, LinkedIn, reddit, Snapchat and Pinterest focused on driving new subscribers for and engaging current members of Barron’s, MarketWatch and or the Wall Street Journal.

Ideal candidates will have relevant digital marketing experience across paid, owned and earned media properties and are experienced in building performance-driven campaigns on platforms including but not limited to Google, Bing, Facebook, Twitter, LinkedIn. Recent graduates with internship experience or 1-year of professional experience are preferred.

Responsibilities

  • Execute, manage and optimize media campaigns and programs for Barron’s both independently and in support of managers

  • Demonstrate diligence, attention to detail and adherence to budgets

  • Maintain and organize campaign-specific materials

  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

  • Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

  • Regularly report on campaign performance to cross-functional teams

  • Developing creative concepts and marketing collateral for global campaigns, working alongside brand and design teams.

  • Collaborating closely with internal media, creative, brand and operations teams to ensure campaigns are executed on time, meeting their deadlines.

  • Monitoring campaign and media channel performance—ensuring that campaign goals are met.

  • Analyzing marketing campaign results and providing post-campaign reports.Staying informed on industry trends, competitive landscapes and new technologies impacting digital marketing, as well as identifying areas of opportunity.

Requirements:

  • Relevant digital marketing experience, across paid, owned and earned media properties.

  • Recent graduates with internship experience or 1-year of professional experience are preferred.

  • Excellent time management skills and the ability to work effectively in a fast-paced environment.

  • A fundamental understanding of media channels and proficiency in their corresponding ad managers

  • High attention to detail and adherence to budgets are a must

  • Strong understanding of key social media KPIs, analysis and reporting

  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment

  • Strong communications and relationship-building skills (Candidates should have history working cross-functionally)

Nice to Haves

  • An interest in emerging media channels and opportunities

  • Strong desire to work for a global brand and help drive innovation within Dow Jones

  • Passion for journalism, publishing and financial news

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news-gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 26362

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