Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. We have produced unrivaled quality content for more than 125 years and today have one of the world’s largest news-gathering operations globally. Dow Jones produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
We have created a brand-new hybrid Paid Media Associate, Mobile App Marketing. You will support the Paid Media and Acquisition teams to grow our subscription business through our mobile apps in the US and internationally by building performance-driven campaigns on Google, YouTube, Meta, and app DSPs (e.g. LiftOff). You will report to the Senior Manager, Paid Media for The Wall Street Journal and work in our NYC office three days every week.
Execute, manage, and optimize app media campaigns and programs for the Wall Street Journal and MarketWatch.
Monitor app campaign and media channel performance, ensuring goals are met.
Demonstrate diligence regarding adherence to budgets.
Handle daily app campaign maintenance, including internal questions regarding their tracking and status.
Run the app campaign QA process to ensure accurate implementation, pacing, and performance while balancing multiple data sources (UI, MMP, internal database).
Regularly report on app campaign performance to cross-functional teams.
Develop creative concepts and marketing collateral for global campaigns, working alongside brand and design teams.
Collaborate closely with internal media, creative, brand and operations teams to ensure campaigns are executed on time, meeting their deadlines.
Maintain and organize campaign-specific materials.
Stay informed on industry trends, competitive landscapes and new technologies impacting digital marketing
Identify areas of opportunity.
The willingness to work in our midtown Manhattan office three days each week.
0 - 2 years of digital marketing experience, ideally including the creation of performance-driven campaigns on Google, YouTube, Meta, and/or app DSPs.
Experience managing multiple projects simultaneously, prioritizing, meeting deadlines, and working independently in a fast-paced environment.
Strong communication and relationship-building skills.
Experience working cross-functionally.
Mobile app marketing experience across paid media properties.
A fundamental understanding of media channels and experience in their corresponding ad managers.
An understanding of:
key app media KPIs
app campaign analysis
app campaign reporting
how to ensure paid media campaigns adhere to budgets.
A passion for journalism, publishing, and financial news.
Comprehensive Healthcare Plans
Paid Time Off
Comprehensive Medical, Dental and Vision Insurance Plans
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Employee Referral Program
Learn more about all our US benefits.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at firstname.lastname@example.org. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: CMO - MARKETING
Job Category: Marketing & Product Management
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 39654