The Media Associate is a valuable member of the consumer marketing team as they support marketing managers in executing and stewarding media campaigns across owned, barter and paid media. You’ll join the team in our efforts to grow memberships, engagement and retention, and develop positive brand awareness and consideration.
What are my accountabilities?
Responsible for the execution of paid, owned and barter media strategy to help deliver world-class media campaigns
Maintain owned media calendar across print and digital channels; performing trafficking functions, quality control, reporting, and optimization
Create audiences within our DMP, based on demographic and behavior, to increase engagement amongst digital house ads
Develop barter partnerships with external media entities, and manage the fulfillment of inventory
Assist in the execution and monitoring of paid media campaigns across multiple channels like social, video, out of home, ensuring deliverables are met on time, and performance is aligned with the campaign objective
What do you need from me?
Experience in managing campaigns that use a variety of media channels
Good relationship skills and an ability to operate within a matrix environment with multiple stakeholders
Strong organizational and project management skills
Comfortable and interested working with data, reporting, and management of information
The ability to work quickly and efficiently in a high stress environment
Bachelor’s Degree required
Minimum of 1-2 years of demonstrated media planning experience
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26016