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Dow Jones

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Job Information

Dow Jones Marketing Manager in NEW YORK, New York

Job Description:

The Marketing Manager will manage brand marketing campaigns for Wall Street Journal Events. This person is responsible for developing and executing brand strategies steeped in audience insight that deliver on our awareness and consideration driving objectives. This includes leading the creation of creative briefs and marketing assets.

What are my accountabilities?

  • Create and implement brand strategies based on consumer insights, event trends, competitive set, audience reach, impact of media and more.

  • Execute campaigns: develop and deploy brand creative and communications as well as measure, optimize and report performance to stakeholders.

  • Manage and mentor marketing associate to produce strategic, creative assets and campaigns. Be a champion of the team along with Director, Marketing.

  • Ensure consistency and connection with the overall Wall Street Journal brand. Connect WSJ events to relevant content across all formats — audio, video, text, etc.

  • Ability to work with creative teams and write briefs that inspire and drive best-in-class work.

  • Work as part of a cross-functional team with News, Audience, Programming, Sponsorship, Membership, Legal, and Sales. Help facilitate communication and collaboration with internal partners.

  • Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.

  • Partner with the direct marketing/audience development team on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.

Required Qualifications:

  • Bachelor’s degree

  • At least 4-6+ years experience in a B2C or B2B marketing role.

  • Ability to present in team meetings and to senior stakeholders.

  • Experience managing end-to-end marketing from analysis, positioning and planning through execution and optimization of successful integrated programs.

  • A mindset that is customer focused, data curious and literate, and digital first, with the ability to balance the need for art and science. Must-have an eye for design.

  • Must be entrepreneurial and self-starter with the ability to fully own and drive projects forward in a cross-functional, fast-moving environment. Project management skills are a must.

  • Passion for collaboration and ability to work through complex problems involving many teams.

  • A strong communicator and presenter with outstanding writing skills.

  • Ability to think strategically and execute methodically.

  • A zeal for marketing; passionate about media, community and/or events.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.


Job Category: Marketing Group

Req ID: 32404