We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
Professional Membership Team - Marketing Manager
Who we are and what we do:
The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses and advance their careers. We provide a highly specialized service that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
The Product Marketing Manager must understand our senior level executive audience. She/He is responsible for setting the overall go-to-market vision, product and events marketing strategies. The candidate will join an entrepreneurial, world-class conferences team targeting ambitious professionals and will conduct competitor analysis, market research, and work closely with the sales team to inform the strategic positioning of the products and events to customers, partners, and market influencers.
What your role is:
Create strategy, implement and execute multi-channel marketing campaigns to drive lead generation and generate ticket sales for events
Own key launches, develop robust go-to-market plans and understand post-launch impact
Create compelling messaging, value propositions and content
Arm the sales team with the knowledge, tools and collaterals they need to be successful in closing deals
Be a strong cross-functional partner, able to organize and influence range of stakeholders to drive successful and smooth launches
Ensure that all products web sites are up-to-date
Develop customer-facing presentations
Work closely with sales team to help convert leads
Conduct market and competitive analysis research to identify trends their impact on our products
Partner with creative teams, other internal stakeholders, and external vendors to deliver results
Responsible for managing event marketing budgets
Be an all-star email marketer who gets jazzed up about optimizing and building
top-notch email marketing campaigns
Overall responsibility for brand management and corporate identity
Work with SEO specialist to manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversion
Measure, analyze and track results of all marketing activities
Require d Qualifications:
4-6+ years of experience, preferably in consulting, marketing or product management
Demonstrated cross-functional teamwork and project management experience
Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy
Experience conducting, synthesizing and sharing user research
Excellent written and verbal communication, along with strong interpersonal skills
Dow Jones , Making Careers Newsworthy
Business Area: WSJ - CUSTOMER GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
If you require assistance in completing the online application, please contact the Talent Management team for Application Help at TalentResourceTeam@dowjones.com