Dow Jones seeks an experienced WSJ+ Marketing Manager to drive activation and engagement for the WSJ+ loyalty program. You will be responsible for managing the development and execution of all marketing campaigns to boost member awareness and participation with the program. Your success will be measured by the impact of your work on key member engagement metrics, the creativity with which you solve problems, and your ability to collaborate effectively with your team, other departments, and external vendors and partners.
Develop and execute cross-channel WSJ+ brand marketing campaigns to improve member activation and engagement with WSJ+.
Develop and execute strategic marketing plans for individual offers, experiences and events within the loyalty program.
Write creative briefs, collaborate with project managers and designers, and manage stakeholder approvals to deliver creative assets. Liaise with internal and external partners on feedback on all marketing pieces.
Manage WSJ+ media calendars and coordinate ad placements and campaign deployments.
Collaborate with other Membership and Marketing teams and with news, editorial, communications and product teams to align and program WSJ+ promotions with other WSJ marketing and communications.
Support live and virtual member event logistics to ensure a positive member experience.
The ideal candidate will have:
A minimum of 3 years experience working in marketing, communications, or a similar field.
Demonstrated experience in briefing, executing and optimizing marketing campaigns.
Strong attention to detail, ensuring internal and external communications are clear and accurate.
Excellent organizational skills, project management, and time management, with the ability to efficiently manage multiple projects, timelines, and deliverables at once.
Ability to work with stakeholders at all levels across the business.
Ability to think strategically and execute methodically, with a focus on consistently providing a positive member experience.
Creativity, resourcefulness, and innovative thinking to reach goals.
Excellent verbal and written communication skills.
Initiative to pursue ongoing learning opportunities and stretch goals.
Passion for the news and media industry.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Req ID: 32348