Reporting to the Risk & Compliance (R&C) Executive Marketing Director, the Marketing Manager will be a key driver of overarching marketing objectives for the R&C business, including: driving demand and awareness in the marketplace as a champion of the R&C brand and product portfolio; leveraging strategic partner relationships to cultivate additional streams of revenue and lead gen; and developing multichannel campaigns to drive and retain revenue across corporates, financials and government accounts. You will work closely with cross-functional team members including sales, product, creative, demand generation, marketing operations and sales enablement to bring campaign strategies to life for Dow Jones’ Risk & Compliance business.
Create, manage and execute R&C marketing plans with an ABM lens
Develop campaign briefs
Lead cross-functional project teams to execute ABM campaigns successfully
Manage marketing budgets and monitor ROI
Create copy for channels including email, social, blog, sales materials, print and digital ads
Develop and optimize content, including white papers and third-party research, for channels and platforms
Manage events from brief and promotion, through post-event follow-up and analysis
Become a knowledgeable resource for R&C solutions
Supervise and directly manage a Marketing Coordinator
Ideally 2-5 years of R&C marketing experience;
Extensive marketing experience with B2B brands
Experience managing Account Based Marketing campaigns
Must be a creative thinker who continuously crafts innovative ideas to reach target audiences
Must have experience managing marketing budgets
Must have digital marketing experience and can think and execute across digital, social and mobile platforms
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: PIB - MARKETING
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 27401