Marketing Manager - Professional
Where am I based?
Who we are and what we do?
The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
The Marketing Manager will join the entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. The team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Senior Marketing Manager will play a pivotal role in generating awareness, interest and demand for our events and conferences, contributing to the future new business growth of the group.
Who is my manager?
Audience & Direct Marketing Director
What are my accountabilities?
This position will be the key marketing partner to the Audience & Direct Marketing Director, developing and executing the marketing campaign strategy for our Technology conferences and events;
Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, telesales, partnerships etc.;
Work closely with the Audience Development team to develop identify targeted audiences and define strategies to engage them with the relevant event roll-outs and campaigns;
Work closely with a Brand and Product Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response;
Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.;
Manage marketing budgets for all assigned conferences – monitoring the effectiveness of all activity and making timely adjustments to maximize ROI;
Develop sales enablement materials for the sales team, including playbooks, email templates, sales sheets, etc.;
Provide on-site event support for key events;
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics:
Share topline numbers weekly with the management team;
Measure and manage campaign costs, efficiencies and drive ROI;
Analyze and identify actions to drive improved performance;
Produce monthly reports, with optimization and recommendations, for the management team;
Produce post-event reporting.
Line management and career development of a Marketing Associate.
What do you need from me?
A self-starter with leadership qualities gained working and managing teams and/or strategy, you will be able to lead, inspire and deliver in a matrix environment. You’ll have:
Bachelor's degree preferred;
4-6+ years experience in a B2B or B2C marketing role. Specific experience in Conferences/Events or Subscriptions/Memberships is highly desirable;
Proven delivery of positive results and growth through direct marketing;
Demonstrated cross-functional teamwork and project management experience;
Distinctive problem solving and analytical mindset, with experience analyzing qualitative and quantitative data to guide strategy;
Excellent written and verbal communication, along with strong interpersonal skills;
Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs;
Ability to think strategically and execute methodically.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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Req ID: 17917