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Dow Jones

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Job Information

Dow Jones Marketing Manager, Performance in NEW YORK, New York

Job Description:

Accelerating the growth of our subscriber base is a priority at The Wall Street Journal. Subscriber engagement and retention plays a big role in achieving continued growth in the years to come and our loyalty program WSJ+ is a key tool to help us reach our goals.

The Loyalty team is seeking a Performance Manager to track, measure and optimize the performance of marketing campaigns targeting members and prospect members of WSJ+. We’re looking for a data-first candidate, who can be 1) hands on, building reports and dashboards independently, and 2) strategic, offering insights and recommendations based on their analysis.


  • Build and maintain user-friendly dashboards that enable marketers to visualize data and regularly track and report on campaign performance

  • Derive insights and develop and communicate clear recommendations to optimize campaign performance

  • Act as a performance consultant, offering guidance and best practices to improve our testing methodologies, data presentation and campaign results

  • Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives

  • Develop a comprehensive understanding of key audience segments to identify opportunities for growth in reach and impact of the loyalty program

  • Partner with data analysts across the business to identify and develop new insights that will enhance understanding of our campaigns and our audience


  • Demonstrated experience in information systems, marketing and/or operations. Relevant coursework or professional experience in business intelligence will also be considered.

  • 2-3 years of experience working in a marketing insights or data-related role is preferred

  • Experience in common analytics tools (SQL, Tableau, Adobe/Google Analytics)

  • A mindset that is curious, data literate and digital first

  • The ability to work quickly and manage multiple projects efficiently in a fast-paced environment

  • Motivation to take ownership of projects and superior leadership skills to achieve results

  • First-rate communications, presentation and writing skills

  • A passion for and understanding of Dow Jones brands, customers and products

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.


Job Category: Marketing Group

Req ID: 31614