Accelerating the growth of our subscriber base is a priority at The Wall Street Journal. Subscriber engagement and retention plays a big role in achieving continued growth in the years to come and our loyalty program WSJ+ is a key tool to help us reach our goals.
The Loyalty team is seeking a Performance Manager to track, measure and optimize the performance of marketing campaigns targeting members and prospect members of WSJ+. We’re looking for a data-first candidate, who can be 1) hands on, building reports and dashboards independently, and 2) strategic, offering insights and recommendations based on their analysis.
Build and maintain user-friendly dashboards that enable marketers to visualize data and regularly track and report on campaign performance
Derive insights and develop and communicate clear recommendations to optimize campaign performance
Act as a performance consultant, offering guidance and best practices to improve our testing methodologies, data presentation and campaign results
Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives
Develop a comprehensive understanding of key audience segments to identify opportunities for growth in reach and impact of the loyalty program
Partner with data analysts across the business to identify and develop new insights that will enhance understanding of our campaigns and our audience
Demonstrated experience in information systems, marketing and/or operations. Relevant coursework or professional experience in business intelligence will also be considered.
2-3 years of experience working in a marketing insights or data-related role is preferred
Experience in common analytics tools (SQL, Tableau, Adobe/Google Analytics)
A mindset that is curious, data literate and digital first
The ability to work quickly and manage multiple projects efficiently in a fast-paced environment
Motivation to take ownership of projects and superior leadership skills to achieve results
First-rate communications, presentation and writing skills
A passion for and understanding of Dow Jones brands, customers and products
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
NYC Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 31614