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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

reach out to us at <a href="mailto:TalentResourceTeam@dowjones.com" target="_blank">TalentResourceTeam@dowjones.com </a>. Please put “Reason

Job Information

Dow Jones Marketing Manager, Live Specialty Sales in NEW YORK, New York

Job Description:

Role overview:

This role will be responsible for communicating the value proposition of our live journalism events portfolio to sponsor prospects, partners and internal teams. This individual will understand the product and knowledge of the market, customers, and competitors and will clearly explain the unique value our award winning events bring. Live Journalism is one of the largest areas of growth across Dow Jones and must be in-sync and clearly articulated for our business to grow.

The manager will partner closely with our Live Journalism newsroom, audience, events, marketing and specialty sales teams to design materials that will distill our dynamic events into a digestible structure and exceptional design.

The manager will work in partnership with our Live Journalism team. The Marketing Manager will add value to Dow Jones via three core responsibilities:

  • Design and position collateral to support new and existing products

  • General presentations and sell sheets (e.g. new and existing live journalism events, calendars, placemats, new and seasonal opportunities)

  • Develop clear, well designed turnkey materials that can easily transform into compelling client presentations.

  • Library upkeep: assure product collateral is up-to-date with the latest data and detail. Quarterly, monthly and as-needed updates to keep materials relevant.

  • Communication: responsible for setting direction for weekly ad sales newsletter and creating collateral for all-hands meetings where Live Journalism opportunities are communicated

Success will be measured by the revenue growth and client satisfaction with the corresponding materials and services.

Qualifications

  • 5+ years marketing experience (preferred)

  • Design thinking or user experience (UX) design (preferred)

  • A propensity for action (Learn, Do, Share), whether it be (knowledge, ideas, etc.); out-of-the-box thinking and creativity; an eye for detail and knack for storytelling

  • Experience working across multiple mediums (ad tech, audio, video, events, immersive storytelling, linear tv, and/or social)

  • Previous experience working for a publishing brand and/or client(s) (preferred)

  • Strong communication skills and experience balancing delicate internal senior stakeholders

  • Excellent project management skills

Proven Marketing track record of:

  • Successful material(s) development and packaging; an ability to articulate the value proposition for a product, or offering that’s complemented by formidable copywriting and storytelling

  • Design skills (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign, Keynote)

  • Strong familiarity with social and email channels (e.g. LinkedIn, Twitter, MailChimp, Salesforce/Pardot)

  • Analytical mindset and comfort using data to diagnose and inform decisions

  • A positive attitude and an open mind to learn, curiosity

  • Comfortable working in highly-matrixed organizations

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: NEW VENTURES

Job Category: Marketing Group

Req ID: 31634

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