Who we are and what we do?
The Wall Street Journal Professional Membership team is responsible for recruiting and retaining members of the world’s foremost influential business membership. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that builds on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
The Marketing Manager will join the entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. The team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Marketing Manager will play a pivotal role in generating awareness, interest and demand for our custom events division, contributing to the future new business growth of the group.
Who is my manager?
Senior Marketing Manager
What are my accountabilities?
This position will be the key marketing partner to the Audience & Direct Marketing Director, developing and executing the marketing campaign strategy for our events;
Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, telesales, partnerships etc.;
Have a sales and excellence focused mindset to ensure attention to detail and to optimize every communication and piece of marketing collateral to ensure accuracy in all communications channels.
Work closely with the Audience Development team to develop identify targeted audiences and define strategies to engage them with the relevant event roll-outs and campaigns;
Work closely with a Brand and Product Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response;
Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.;
Manage marketing budgets for all assigned conferences – monitoring the effectiveness of all activity and making timely adjustments to maximize ROI;
Provide on platform event support for key events, ensuring that the platform and registration integrations align
Own the analytics and story behind the data for sponsor clients and ensure our virtual platforms can provide all analytics necessary
Own the process of communicating online event credentials to all registrations and keeping them engaged and excited about the event
Be a data driven, analytical marketer who can own the narrative from marketing data to influence other departments to drive forward the product
Take full ownership of the event websites and registration process to ensure ease of registration, an excellent customer experience, and to drive increased conversions
Develop a content strategy to drive engagement through the website
Develop key marketing partnerships for your event brands, at least 7 per event
Ensure clear communication and be the project manager that ensures the team receive information in a timely fashion to execute an accurate and detailed marketing plan
Deliver the marketing plan to your direct manager and wider team for each event
Assist your direct line manager in moving forward the accuracy and performance of different DM channels including but not limited to email, online, social
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics:
Share topline numbers weekly with the management team;
Measure and manage campaign costs, efficiencies and drive ROI;
Analyze and identify actions to drive improved performance;
Produce monthly reports, with optimization and recommendations, for the management team;
Produce post-event reporting.
What do you need from me?
Minimum of 3 years marketing experience, ideally in B2B publishing, events, media or agency equivalent;
Proven delivery of positive results and growth through direct marketing;
Analytical and data driven, but also have a passion for creativity and forward-thinking flair;
Have a test-learn-measure approach to everything you do. Be able to analyse results and situations, get to solutions and recommendations quickly;
Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times;
Be able to embrace and drive change in a pacy environment;
Experience using CRM and marketing automation platforms, ideally with Salesforce and Eloqua;
Digital marketing expertise that has driven business outcomes;
A keen customer-facing attitude;
Ideally possess a Business or Marketing degree, CIM qualified and/or relevant experience.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 26427