Dow Jones is seeking an experienced Marketing Manager to lead the marketing efforts to position The Wall Street Journal as the foremost membership for ambitious students.
The Marketing Manager will create and oversee our student activation growth, manage global multi channel marketing campaigns and own key internal partnerships to drive activation in the student membership team.
The ideal candidate will have 3-4 years experience working in marketing, delivering successful global campaigns and manage multiple stakeholders to drive results, ideally in emerging technologies to younger audiences.
To manage global student marketing campaigns to drive awareness amongst students and drive adoption of the WSJ on college campuses
To monitor, optimize and constantly improve the effectiveness of all marketing campaigns
To own internal relationships across technology, sales, and insight to improve and evolve the student customer experience
To analyze market trends and competitors to create ideas which shape the student strategy
Own the direct response activation experience for students and work with the Marketing Director to implement this and use results / data to shape the strategy to drive volume.
A minimum of three years experience working in marketing, with a focus on briefing, executing and monitoring marketing campaigns
Ability to work with multiple stakeholders across the business
Passionate, Engaged, Organized with exceptional maturity
Understand data and able to articulate with data
Enjoy working with numbers
Project management skills
An interest in media, particularly in emerging technologies and trends in the marketing and media industry
Excellent verbal and written communication skills
Strong negotiation and influencing skills
Ability to stay calm under pressure and manage workload effectively in a fast paced environment
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 17392