The Marketing Manager supports the Partners & Licensing (PAL) group, driving growth and awareness for data, technology and content partners around the world.
Responsibilities & Activities
Collaborate across marketing, PAL, product and content strategy teams
Drive revenue growth and awareness of our key commercial Partners
Work across a variety of brands, including Dow Jones Newswires and Factiva
Align with the GM of PAL and brand marketing to develop, plan and execute marketing activities targeted to our partnership audiences. Activities could include, but are not limited to:
Partner based marketing and demand generation
Newsletters and other communications
Acquisition and paid media campaigns
Press releases and communications plans
User guides and training programs
Manage Partner Benefits Program and relationships with counterparts, and the development, execution and marketing of loyalty programs
Understand the revenue and strategic importance of each partner
Work on projects and activities end-to-end, from ideation and planning through to development and execution, whilst working in alignment with marketing counterparts, PAL managers and sales
Represent marketing at PAL’s team and planning sessions
Report on outcomes of marketing campaigns and activities
Manage the PAL Marketing budget
A proven creative, organized, collaborative approach to work will set you apart from your peers
Degree qualified (Bachelors’) in a relevant field: Business, Marketing, Communications
6-8 years of relevant experience; B2B marketing experience essential
Proven experience developing and executing annual marketing plans to drive growth and success of commercial partnerships
Strong project management skills
Excellent collaborator, innovator and team player
Excellent communication skills, both verbal and written
Experience with marketing technology, such as Terminus, Highspot, Drift, Uberflip and Eloqua
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: PIB - MARKETING
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 27677