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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

reach out to us at <a href="mailto:TalentResourceTeam@dowjones.com" target="_blank">TalentResourceTeam@dowjones.com </a>. Please put “Reason

Job Information

Dow Jones Marketing Director in NEW YORK, New York

Job Description:

The Director will oversee day-to-day brand marketing operations for WSJ Events and Professional Memberships. This person is responsible for developing brand strategies steeped in audience insight that deliver on our audience and membership acquisition targets. This includes overseeing the creation of strategic creative briefs, development of creative assets, managing a team of marketers and building and optimizing processes to enhance agility, business growth and fuel creativity. Strong relationships with the team and cross-functional partners will be essential.

What are my accountabilities?

  • Create and manage development of brand creative and communications for Wall Street Journal events and professional memberships.

  • Manage and mentor marketing managers and associates to produce strategic, creative assets and campaigns. Be a champion of the team along with VP, Marketing.

  • Work as part of a cross-functional team with News, Innovation, Partnerships, Ad Sales, Legal, Sales and Marketing. Help facilitate communication and collaboration with internal partners.

  • Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.

  • Ensure consistency and connection with the overall Wall Street Journal brand

  • Ability to work with creative teams and write briefs that inspire and drive best-in-class work.

  • Partner with direct marketing/audience development team on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.

  • Create strategies based on competitive set, event trends, consumer analytics, audience reach, frequency of promotions, CPMs, impact of media and more.

  • Leverage consumer insights into acquisition and retention of members

What do you need from me?

  • A bachelor’s degree in marketing, business administration, journalism or communications

  • At least 8 years experience in a B2C or B2B marketing role. Specific experience in media, publishing, product marketing and/or with events is highly desirable.

  • Ability to lead and mentor

  • Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs.

  • A mindset that is customer focused, data curious and literate and digital first, with the ability to balance the need for art and science.

  • Must be an entrepreneurial and self-starter with the ability to fully own and drive projects forward in a cross-functional, fast-moving environment. Project management skills are a must

  • Passion for collaboration and ability to work through complex problems involving many teams

  • A strong communicator and presenter with outstanding writing skills - ability to communicate to stakeholders, in addition to peers

  • Ability to think strategically and execute methodically

  • A zeal for marketing; passionate about media, community and/or events

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 26530

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