The Director will oversee day-to-day brand marketing operations for WSJ Events and Professional Memberships. This person is responsible for developing brand strategies steeped in audience insight that deliver on our audience and membership acquisition targets. This includes overseeing the creation of strategic creative briefs, development of creative assets, managing a team of marketers and building and optimizing processes to enhance agility, business growth and fuel creativity. Strong relationships with the team and cross-functional partners will be essential.
What are my accountabilities?
Create and manage development of brand creative and communications for Wall Street Journal events and professional memberships.
Manage and mentor marketing managers and associates to produce strategic, creative assets and campaigns. Be a champion of the team along with VP, Marketing.
Work as part of a cross-functional team with News, Innovation, Partnerships, Ad Sales, Legal, Sales and Marketing. Help facilitate communication and collaboration with internal partners.
Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.
Ensure consistency and connection with the overall Wall Street Journal brand
Ability to work with creative teams and write briefs that inspire and drive best-in-class work.
Partner with direct marketing/audience development team on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.
Create strategies based on competitive set, event trends, consumer analytics, audience reach, frequency of promotions, CPMs, impact of media and more.
Leverage consumer insights into acquisition and retention of members
What do you need from me?
A bachelor’s degree in marketing, business administration, journalism or communications
At least 8 years experience in a B2C or B2B marketing role. Specific experience in media, publishing, product marketing and/or with events is highly desirable.
Ability to lead and mentor
Experience managing end-to-end marketing from analysis, positioning and planning through execution of successful integrated programs.
A mindset that is customer focused, data curious and literate and digital first, with the ability to balance the need for art and science.
Must be an entrepreneurial and self-starter with the ability to fully own and drive projects forward in a cross-functional, fast-moving environment. Project management skills are a must
Passion for collaboration and ability to work through complex problems involving many teams
A strong communicator and presenter with outstanding writing skills - ability to communicate to stakeholders, in addition to peers
Ability to think strategically and execute methodically
A zeal for marketing; passionate about media, community and/or events
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
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Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 26530