The Marketing Director, Professional Memberships will lead the charge in developing, implementing and optimizing brand strategies to drive awareness for The Wall Street Journal’s professional verticals.
Own membership brand strategy: develop, execute and optimize brand marketing plans as well as report on results.
Partner with stakeholders in sales, product, and commercial owners to understand and define business needs, shape and develop marketing briefs, and present marketing recommendations to the business.
Manage and mentor marketing managers and associates to produce strategic, creative assets and campaigns. Be a champion of the team along with VP, Marketing.
Ensure consistency and connection with the overall Wall Street Journal brand; uphold brand guidelines.
Ability to work with creative teams and write briefs that inspire and drive best-in-class work.
Work as part of a cross-functional team with News, Direct Marketing, Programming, Sponsorship, Membership, Legal, and Sales. Help facilitate communication and collaboration with internal partners.
Collaborate with peers in Direct Marketing on marketing plans that leverage multiple channels, including social, video, mobile, display, search, content marketing, CRM, etc.
Plan for and anticipate potential challenges and troubleshoot early to ensure each event’s success.
What do you need from me?
A bachelor’s degree in marketing, business administration, journalism, communications, or related field.
8-10 years experience in a B2C or B2B marketing role. Specific experience in media, publishing, product marketing and/or with memberships is highly desirable.
Ability to manage vertically and horizontally; lead and mentor the team and peers as well as present to senior stakeholders.
Experience managing end-to-end marketing from analysis, positioning and planning through execution and optimization of successful integrated programs.
A mindset that is customer focused, data curious and literate, and digital first, with the ability to balance the need for art and science. Must-have an eye for design.
Must be entrepreneurial and self-starter with the ability to fully own and drive projects forward in a cross-functional, fast-moving environment. Project management skills are a must.
Passion for collaboration and ability to work through complex problems involving many teams.
A strong communicator and presenter with outstanding writing skills.
Ability to think strategically and execute methodically.
A zeal for marketing; passionate about media, community and/or events.
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV)
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Req ID: 32597