Marketing Director, Direct Response
Where am I based?
New York, NY
Who is my manager?
The Marketing Director, Direct Response will be responsible for overall direct response marketing strategy for The Wall Street Journal, Barrons and Marketwatch. This will include creating the annual direct marketing strategy to support the membership acquisition, engagement and retention teams’ goals by leveraging audience expertise, channel insights, effective messaging and proven direct response marketing techniques. The director will oversee direct response marketing briefs and global multi channel marketing campaigns and own key partnerships. S/he will be a key contact for the acquisition, engagement and retention membership departments.The ideal candidate will have 5+ years experience working in direct response marketing, delivering successful, hardworking campaigns and managing multiple stakeholders to drive results, ideally at a digital subscription business.
Set the direct response marketing strategy to ensure the team meets aggressive acquisition, engagement and retention goals across WSJ, Market Watch and Barrons.
Be a proven expert in direct marketing, who’s able to manage multiple stakeholders
Partner with membership teams to meet department KPIs.
Analyze market trends and competitors to create ideas which shape the direct marketing strategy.
Motivate and coach a team of marketers to create best in class marketing with a laser focus on driving business results.
Partner with the Marketing Director of Campaigns to ensure all campaigns are considered through the lens of direct marketing, and evaluate opportunities to leverage existing campaigns to drive subscriptions.
Team player with solid judgement and the ability to make decisions in a fast paced environment.
A minimum of 5 years experience working in direct response marketing, with a focus on briefing, executing and monitoring marketing campaigns
Ability to work with and get buy in from multiple stakeholders across the business
An interest in media, particularly in emerging technologies and trends in the marketing industry
Excellent verbal and written communication skills
Ability to manage a budget
Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
Strong negotiation and influencing skills
Ability to stay calm under pressure and manage workload effectively in a fast paced environment
College degree (or equivalent), preferably in marketing, communications, or a business discipline.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 23215