The Managing Director, Product Marketing will accelerate the growth of Barron’s industry-leading financial advisor business by creating and managing must-have digital products for an community of elite wealth managers collectively overseeing $9 trillion. This proven innovator and leader will oversee product creation, revenue growth, and marketing, as well as measurement, tools and platform insights for the Wealth & Asset Management team within Barron's Group. This person will be responsible for creating new products as well as setting the strategy to promote existing offerings. The successful candidate will work across the organization to ensure product and tech teams complete those assignments on time and to spec. She or he will lead a team responsible for the messaging, packaging, and delivery of our products to market.
The MD, Product Marketing will:
∙ Oversee creation, implementation and management of W&AM digital products and marketing strategy, including pricing, messaging, packaging, promotion and selling.
∙ Lead a team in B2B marketing, product marketing, and measurement and platform insights.
∙ Work across the organization with teams including product, data, governance, finance, legal, marketing and more
∙ Train and support sales and other teams on products and services
∙ Serve as an evangelist for our products within the company
∙ Serve as a strategic enabler to the broader organization by bringing data-driven industry insights to the company and being early to and on top of market trends and competition developments.
Requirements and Qualifications:
∙ 10+ years of experience in digital product development, digital product marketing, media strategy with some experience in revenue operations and insights
∙ 5+ years of leadership experience managing multi-functional, layered teams
∙ BA/BS/CS or equivalent working experience; MBA encouraged but not required
∙ Proven track record of building and developing highly successful cross-functional organizations
∙ Knowledge of the wealth and asset management space and/or relevant financial services preferred
∙ A track record as a problem solver
∙ Experience with determining product-market fit and delivering products to market
∙ Sufficient technical understanding to work effectively with product, engineering, technology and finance
∙ Team player with a sense of ownership and pride of performance on behalf of team, department and company
∙ Strong time-management, interpersonal and communication skills
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
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Business Area: BG - OFFICE
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 27596