We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
Job Description:
The Dow Jones Marketing Analytics team is looking for a data expert to guide the development and expansion of its subscription strategy for mobile apps. This product portfolio includes The Wall Street Journal, MarketWatch, and Barron’s. The ideal candidate will have a mix of analytics skills and experience with go-to-market strategy. They will have worked in customer-centric organizations and understand how to use data to drive business decisions and real outcomes.
As a marketing organization, it’s our mission to establish and nurture trusted relationships by connecting people to the best of Dow Jones. We focused on driving sustainable and profitable growth through our subscriptions strategy.
In this role, you will:
-Be a key strategic partner to the Performance Marketing team; have a strategic and data-driven outlook, with the ability to provide clear recommendations for business growth.
Conduct in-depth analysis of Dow Jones’ app portfolio and strategy, with projects focused on user flow, customer segmentation, retention cohorts, and product improvement.
Collaborate with cross-functional teams to create short-term and long-term plans for go-to-market strategy, using data to inform target audiences, tactics, and brand positioning in the app.
-Serve as strategic advisor to the Subscriptions Product team on app testing; implement best practices for A/B testing and experimentation.
-Use competitor benchmarks, internal research, and industry best practices to inform strategy.
-Work with the Performance Marketing team to ensure proper measurement of media efforts.
-Identify and advocate for the right Martech tools to enable best-in-class analysis and measurement in Dow Jones’ apps.
Qualifications:
6-7 years experience of driving strategy in data-roles at leading B2C or subscription companies
Strong analytical skills and problem-solving capabilities; experience in e-commerce industry is preferred
Entrepreneurial, curious, able to easily distill complex problems
Exceptional communication, ability to work cross-functionally, strong writing skills
-Experience processing and manipulating data with programming languages, such as SQL, Python, and R
-Past experience with analytics tools, such as Google Analytics, Adobe Analytics, Appsflyer, Optimizely, Tableau, Looker, and BigQuery
-Experience with mobile apps a plus
Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Business Area: CMO - SUBSCRIPTIONS
Job Category: Data Analytics/Warehousing & Business Intelligence
Union Status:
Non-Union role
Pay Range: $65,000 - $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 35500
