The Wall Street Journal, Barron’s, and MarketWatch are looking for a dynamic, creative, and data-driven Growth Marketing Manager to focus on growing our subscriber base through mobile apps.
Roles & Responsibilities: You will actively participate in the strategic planning, execution, and optimization of Performance marketing campaigns to hit subscription targets specifically for our mobile apps.
Responsibilities: They include, but are not limited to:
Develop, execute and manage the mobile app growth strategy for DowJones (WSJ, Barron’s, and MarketWatch)
Create, manage and experiment with new user acquisition performance marketing channels & campaigns
Identifying marketing channels, solutions and ideas that will efficiently drive new customers to our mobile apps and increase revenue.
Partnering with our product team to improve the overall digital product experience with the aim to drive habitual reading habits and drive up propensity to subscribe.
Propose, launch and analyze A/B tests to optimize mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates.
Working closely with cross-functional counterparts and internal teams to develop and sync on overall strategy, execution & reporting.
4-6 years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base.
Proven track record of managing app marketing activities, app referral programs
Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc.
Good understanding of challenges related to Product Market Fit, growth at scale, localization, internationalization and personalization of product
Strong data analysis, visualization and reporting skills
Self-driven. You have fantastic organizational skills, integrity and great follow through on tasks.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
NYC Pay Range: $50,000 - $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 35518