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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

Examine the world and bring it to others.

Job Information

Dow Jones Growth Marketing Manager, Mobile Apps in NEW YORK, New York

Job Description:

The Wall Street Journal, Barron's, and MarketWatch are looking for a dynamic, creative, and data-driven Growth Marketing Manager to focus on growing our subscriber base through mobile apps.

You Will:

  • Develop, execute and manage the mobile App growth strategy for DowJones (WSJ, Barron's, and MarketWatch)

  • Create, manage and experiment with new user acquisition performance marketing channels & campaigns

  • Identify marketing channels, solutions and ideas that will efficiently bring new customers to our mobile apps and increase revenue.

  • Partner with our product team to improve the overall digital product App experience with the aim to drive habitual reading habits and drive up propensity to subscribe.

  • Propose, launch and analyze A/B tests to improve mobile Apps ad performance. This includes design, introducing new products, and running price tests to maximize conversion rates.

  • Work closely with cross-functional counterparts and other teams to develop and sync on overall strategy, execution & reporting.

You Have:

  • 7-9 years of growth marketing experience, or relevant experience in subscription/product marketing, preferably growing Mobile apps customer base.

  • Proven track record of managing App digital marketing activities, app referral programs

  • Strong hands-on experience with mobile app ad platforms, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc.

  • Experience related to Product Market Fit, growth at scale, localization, internationalization and personalization of product

  • Strong data analysis, visualization and reporting skills

  • You have organizational skills, integrity and great follow through on tasks.

Dow Jones, Making Careers Newsworthy - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at Please put "Reasonable Accommodation" in the subject line.


Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $65,000 - $200,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 35518