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Dow Jones

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Job Information

Dow Jones GM, Wealth & Asset Management in NEW YORK, New York

Job Description:

The GM, Wealth & Asset Management Group, will accelerate the growth of Barron’s industry-leading financial advisor business by creating and managing must-have digital products for a community of elite wealth managers collectively overseeing $9 trillion.

This proven innovator and leader will oversee product creation, revenue growth, and marketing, as well as measurement, tools and platform insights for the Wealth & Asset Management team within Barron's Group and will work across Dow Jones to find synergies. This person will be responsible for creating new products as well as setting the strategy to promote existing offerings. The successful candidate will work across the organization to ensure product and tech teams complete those assignments on time and to spec. She or he will lead a team responsible for the building, messaging, packaging, and delivery of our products to market.

The GM will:

  • Oversee creation, implementation and management of W&AM digital products and marketing strategy, including pricing, messaging, packaging, promotion and selling

  • Ensure the business success of the Barron's Advisor site by expanding the traffic, diversifying and growing monetization offerings (sponsorship, ad rev, native content, etc.) in partnership with the sales and editorial teams

  • Work with the editorial teams to expand content strategy to provide tactical and tangible tools to help advisors with practice management. Provide resources advisors cannot find elsewhere to establish a competitive advantage strategy, execution, and overall business success

  • Oversee completion and ongoing iteration of a new tool for advisors and prospects, owning the product roadmap, marketing strategies, and business development

  • Manage small sales team on a print and digital product, speed transition to a digital model, maximizing revenue on both

  • Lead a team in B2B and B2C marketing, product marketing, and measurement and platform insights

  • Implement SEO strategies, social tools and partnerships to drive engagement

  • Work across Dow Jones with teams including product, data, governance, finance, legal, marketing and editorial

  • Train and support sales and other teams on W&AM products and services; serve as an evangelist for our products within the company and secure companywide resources to promote W&AM products

  • Serve as a strategic enabler to the broader organization by bringing data-driven industry insights to the company on a crucial client segment and helping Dow Jones to stay on top of market trends and competition developments.

Requirements and Qualifications:

  • 10+ years of experience in digital product development, digital product marketing, media strategy with experience in revenue operations and insights; Previous P&L ownership is a plus

  • 5+ years of leadership experience managing multi-functional, layered teams

  • Experience running both B2B and B2C digital properties

  • BA/BS/CS or equivalent working experience; MBA encouraged but not required

  • Proven track record of building and developing highly successful cross-functional organizations

  • Experience in the wealth and asset management space and/or relevant financial services preferred

  • A track record as a problem solver who is constantly iterating and is capable of looking over all aspects of the operation and getting into the details when necessary to achieve the goals with limited resources.

  • Experience determining product-market fit and delivering products to market

  • Sufficient technical understanding to work effectively with product, engineering, technology and finance

  • Team player with a sense of ownership and pride of performance on behalf of team, department and company

  • Strong time-management, interpersonal and communication skills

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.

Business Area: BG - MANSION GLOBAL

Job Category:

Req ID: 30136

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