Dow Jones Director, Campaign Performance in NEW YORK, New York

Job Description:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.

The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.

The Director of Performance is a key role within Dow Jones’s WSJ|Barron’s Group responsible for managing the Digital Campaign Performance team, and ensuring custom content campaign goals are met while maintaining a healthy revenue margin.

Primary Responsibilities/Accountabilities:

  • Leads and manages the WSJ |Barron’s Group Digital Campaign Performance team in audience acquisition and development, Custom Content performance reporting, campaign delivery, and campaign optimizations

  • Oversees branded content campaign amplification strategies

  • Directly manage and develop strong relationships with agencies and clients for highly visible programs.

  • Partner with Custom Studios on all custom executions to ensure advertiser KPIs are being tracked and met.

  • Responsible for generating and enhancing audience insights across campaigns

  • SME for ad performance insights

  • Works closely with Custom Studios to help shape custom content programs based on data-driven insights from previous campaigns

  • Partners closely with sales, planning, ad ops, integrated marketing & account management, dev, and revenue operations in order to ensure success across advertising campaigns

  • To define the standards and QA of the reports delivered to stakeholders.

  • Deliver effective reporting and data insights to stakeholders, which will rationalize existing reporting suites, within Dow Jones.

Preferred Tools/Skills:

  • 5 years minimum of online advertising and analytical experience

  • Strong understanding of audience acquisition strategies

  • Strong understanding of ad analytics systems (i.e. MOAT, IAS, Google Analytics, and Omniture)

  • Strong understanding of ad-serving technologies (DFP/DFA)

  • Ability to work under tight deadlines

  • Strong organizational and time management skills.

  • Strong written and communication skills

  • Leader, with transformation, team building and team management experience.

  • Strong stakeholder management skills

  • Project management experience, with a focus on process and detail

  • Strong written and oral communications needed

  • Experience of managing data, in particular delivering solutions based off of insights gained from data.

Knowledge/Experience: Ideally have worked within a large publishing organization, and used to dealing with Data and delivering insights and getting results from within a matrix organization.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

Business Area: CUSTOMER EXPERIENCE

Job Category: Sales Ops/Planning/Support Group

About Us

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 14722