We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.
Examine the world and bring it to others.
Job Description:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
The Wall Street Journal is America’s largest newspaper by paid circulation with more than 2.2 million customers. In recent years, the Journal has expanded its core content offering to include coverage of the arts, culture, lifestyle, sports, and personal health, building on its heritage as the leading source of business and financial news. Published by Dow Jones, one of the world’s largest news gathering operations with nearly 2,000 journalists in more than 80 bureaus, The Wall Street Journal now spans 12 editions in nine languages, engaging readers across newspapers, websites, magazines, social media, and video. The Journal holds 35 Pulitzer Prizes for outstanding journalism.
The Director of Performance is a key role within Dow Jones’s WSJ|Barron’s Group responsible for managing the Digital Campaign Performance team, and ensuring custom content campaign goals are met while maintaining a healthy revenue margin.
Primary Responsibilities/Accountabilities:
Leads and manages the WSJ |Barron’s Group Digital Campaign Performance team in audience acquisition and development, Custom Content performance reporting, campaign delivery, and campaign optimizations
Oversees branded content campaign amplification strategies
Directly manage and develop strong relationships with agencies and clients for highly visible programs.
Partner with Custom Studios on all custom executions to ensure advertiser KPIs are being tracked and met.
Responsible for generating and enhancing audience insights across campaigns
SME for ad performance insights
Works closely with Custom Studios to help shape custom content programs based on data-driven insights from previous campaigns
Partners closely with sales, planning, ad ops, integrated marketing & account management, dev, and revenue operations in order to ensure success across advertising campaigns
To define the standards and QA of the reports delivered to stakeholders.
Deliver effective reporting and data insights to stakeholders, which will rationalize existing reporting suites, within Dow Jones.
Preferred Tools/Skills:
5 years minimum of online advertising and analytical experience
Strong understanding of audience acquisition strategies
Strong understanding of ad analytics systems (i.e. MOAT, IAS, Google Analytics, and Omniture)
Strong understanding of ad-serving technologies (DFP/DFA)
Ability to work under tight deadlines
Strong organizational and time management skills.
Strong written and communication skills
Leader, with transformation, team building and team management experience.
Strong stakeholder management skills
Project management experience, with a focus on process and detail
Strong written and oral communications needed
Experience of managing data, in particular delivering solutions based off of insights gained from data.
Knowledge/Experience: Ideally have worked within a large publishing organization, and used to dealing with Data and delivering insights and getting results from within a matrix organization.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: CUSTOMER EXPERIENCE
Job Category: Sales Ops/Planning/Support Group
About Us
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Req ID: 14722
