Job Description:About the Company:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
MarketWatch is looking for a Digital Acquisition Manager to run our global digital acquisition campaigns. You will develop our acquisition strategy and focus on acquiring new subscribers for MarketWatch globally.
You will report to the Associate Director, Digital Acquisition.
Develop the end-to-end strategy for our digital marketing campaigns, aimed at acquiring new subscribers for MarketWatch globally.
Manage ongoing campaigns, working with internal media teams to ensure that campaigns goals are met — and pivoting strategy when goals are not being met.
Ensure media budgets are satisfying business goals. This includes re-evaluating the media mix when business goals are not being met.
Provide post-campaign analysis — drawing on successes and failures, to identify tactics that are working to achieve goals.
Stay informed on industry trends, competitive landscapes and new technologies affecting digital marketing and digital distribution platforms (i.e. Facebook, Google).
Identify new opportunities to move the business forward — i.e. new markets, new digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
3 or more years of relevant digital marketing experience.
Experience working in paid media channels — paid search, social, display and affiliate. Experience marketing mobile applications through paid media channels is advantageous, but not necessary.
Experience running end-to-end marketing campaigns that encompass owned, earned and paid media properties.
Value-driven, digital-centric capabilities with the ability to anticipate media usage trends and new opportunities.
Excellent planning and problem-solving skills with the ability to evaluate and resolve challenges.
Ability to prioritize tasks and projects to hit deadlines.
(Advantageous) Experience working in news or publishing, media organizations, or businesses focused on subscription revenue models.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: WSJ MEMBERSHIP GROUP
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 22467