The Wall Street Journal is looking for a data scientist to help drive our newsroom distribution strategy. The goal of the role is to examine and make recommendations on how we distribute our news content, on and off platform. This job involves in-depth data analysis/modeling, strategic thinking, and a strong knowledge of audience segmentation and engagement practices. The results of your work will impact the way we produce and distribute our journalism.
You will sit within the Journal's programming strategy team, which is a team at the nexus of news and product thinking. The team focuses on the best way to bring digital innovation to the newsroom and works with our editors as well as our product and engineering teams on great news experiences that resonate with our audiences, current and future. You will be a close partner to the strategy editors in this group who are embedded in coverage areas throughout the newsroom. While the strategy editors focus on specific areas of coverage, data scientists focused on distribution strategy look at the whole picture, addressing where we have missed opportunities for coverage, where we have too much coverage and scheduling as well as placement practices. You will have the opportunity to solve problems alongside newsroom leaders and inform their decision making.
You will perform original data research and work with the programming strategy editor to test tactics that will lead to more impact for our journalism. You will report to the chief of data science. While you may start this job remotely, you will be based in our New York office.
Create audience development strategy guidelines with the programming strategy editor, based on regular review of data on how stories are performing
Develop programming briefs with the programming strategy editor and the strategy editors to ensure that content production is paced and formatted in the most effective way for our audiences on and off platform, and explore opportunities for automating distribution, especially off platform.
Work closely with the social media and partnerships team in News and the social team in Membership to test tactics and understand what works best on various platforms. Be adept at understanding different social platforms' evolving distribution algorithms.
Collaborate with other WSJ data scientists to further our audience segmentation work.
Assist our strategy editors with their constantly evolving content strategies.
We are looking for someone with a minimum of 1+ years of experience executing and leading data science projects in areas relevant to the work of WSJ newsroom data team. Those with a PhD in a quantitative field will require less experience, while candidates with B.S. or M.S. degrees may require more. The amount of experience needed will be assessed based on the depth of previous data work, knowledge of data science and machine learning, and the nature of previous project/product deliverables.
Experience in social media programming or at least strong interest in examining social media performance data
Strong proficiency in Python, git, SQL, a working knowledge of relational databases, and experience using Python packages like pandas, scikit-learn, numpy, tensorflow, etc.
Broad knowledge of machine learning approaches, both supervised and unsupervised, as well as experience applying NLP models to various content types.
Excellent project management and organizational skills with a keen attention to detail
Excellent written and verbal communication, along with strong interpersonal skills
Ability to think strategically and execute methodically
Experience at a media company is helpful
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: NEWS/WSJ
Job Category: Data/Content Group
Union / No clear and likely Internal Candidate (Employee Only) has been identified
Req ID: 26592