As a Data Analyst, Audience Insights at Dow Jones, you will play a pivotal role in understanding audience behavior, preferences, and trends with a focus on growing subscriptions through quality reach and scale across our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. You will develop data-driven insights to inform content promotion, audience targeting, and engagement efforts within the Audience team in the greater Dow Jones marketing organization.
Audience Segmentation & Behavior Analysis:
Analyze audience data to segment readers and viewers based on demographics, behaviors, interests, and engagement levels in coordination with the Marketing Analytics team.
Examine strategies aimed at driving organic audience growth and engagement for Dow Jones' consumer brands.
Work with the Product team to analyze approaches to audience growth and monetization in an experimentation setting.
Create informative and visually appealing reports, dashboards, and data visualizations to communicate insights to cross-functional teams, with tools such as Looker Studio and Tableau.
Find elegant ways to distill complex collections of metrics into streamlined visuals and tools, enabling self-service analytics capabilities.
1-2 years of professional experience in a marketing or data-related role.
Bachelor's degree, preferably in a quantitative field (Business Analytics, Data Science, Social Sciences).
Understanding of the fundamentals of SQL, data visualization tools such as Looker Studio, Tableau.
Strong skills in Excel, Google Sheets.
Ability to deliver clear recommendations from data.
An interest in data analysis and a desire to learn and grow in the field.
Excellent attention to detail and a commitment to data accuracy.
Good communication skills and the ability to work as part of a team.
Passion for news and marketing, along with a curiosity about audience behavior.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at email@example.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - CMO - Marketing
Job Category: Data Analytics/Warehousing & Business Intelligence
Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 39623