Marketing Manager, Live Journalism
The Live Journalism Marketing Manager will join an entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. This team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. The Marketing Manager will play a pivotal role in generating awareness, interest and demand for our custom events division, contributing to the future new business growth of the group. You will report to our Senior Director of Custom Marketing.
Be a key marketing partner to the Audience & Direct Marketing Sr. Director, developing and executing the marketing campaign strategy for our Custom events
Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, telesales, partnerships etc.
Work closely with the Audience Development team to develop identify targeted audiences and define strategies to engage them with the relevant event roll-outs and campaigns
Collaborate with Brand and Product Marketing on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response
Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.
Manage marketing budgets for all assigned conferences – monitoring the effectiveness of all activity and making timely adjustments to maximize ROI
Provide on-site event support for key events
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics
Share top-line numbers weekly with the management team
Measure and manage campaign costs, efficiencies and drive ROI
Analyze and identify actions to drive improved performance;
Produce monthly reports, with optimization and recommendations, for the management team, as well as post-event reporting.
Minimum of 3 years marketing experience, ideally in B2B publishing, events, media or agency equivalent
Proven delivery of positive results and growth through direct marketing
Analytical and data driven, but also have a passion for creativity and forward-thinking flair
Have a test-learn-measure approach to everything you do. Be able to analyze results and situations, get to solutions and recommendations quickly
Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times
Be able to embrace and drive change in a pacy environment
Experience using CRM and marketing automation platforms, ideally with Salesforce and Eloqua
Digital marketing expertise that has driven business outcomes
A keen customer-facing attitude
Ideally possess a Business or Marketing degree, CIM qualified and/or relevant experience
Ability to travel from time to time based on the events calendar
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Business Area: NEW VENTURES
Job Category: Marketing Group
NYC Pay Range: $50,000 - $180,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 35074