Marketing Associate, Live Journalism
The Live Journalism Marketing Associate will join an entrepreneurial team that delivers world-class event propositions at The Wall Street Journal. This team creates, runs and manages successful events which convene the world’s leading C Suite executives, politicians, industry experts and vertical business communities. This person will play a pivotal role in generating awareness, interest and demand for our custom events division, contributing to the future new business growth of the group. You will report to our Senior Director of Custom Marketing.
Execute a multi-channel campaign plan to drive event ticket sales, including: email, digital media, social, print media, direct mail, partnerships etc.
Work closely with the Audience team on data briefs to fuel your marketing campaigns
Collaborate with our Product and Brand marketing teams on the hand off of creative assets and work closely with our internal design team to continue to innovate/evolve based on response
Take ownership of making updates to the various marketing websites, ensuring that all marketing websites are up to date with key proposition and event details
Identify and work with key marketing partners, including industry associations, membership organizations, media organizations, etc.
Provide on-site event support at key events (when they are in person)
Handle purchase orders, invoices and cost management administration in relation to marketing campaigns
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the pre-determined KPIs/metrics
Share top-line numbers weekly with the management team
Measure and manage campaign costs, efficiencies and drive ROI
Analyze and identify actions to drive improved performance
Produce monthly reports, with optimization and recommendations, for the management team
Produce post-event reporting.
1-2 years marketing experience, ideally in B2B membership, publishing, events, media or agency equivalent
Bachelor's degree preferred
Experience in direct marketing is desirable
Excellent written and verbal communication, along with strong interpersonal skills
Analytical and data driven, but also have a passion for creativity and forward-thinking flair
Have a test-learn-measure approach to everything you do. Be able to analyze results and situations, get to solutions and recommendations quickly
Be able to take responsibility for initiatives and encourage a positive ‘can do’ attitude at all times
Be able to embrace and drive change in a fast-paced environment
A keen customer-facing attitude, with excellent attention to detail
Ability to travel from time to time based on the events calendar.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Business Area: NEW VENTURES
Job Category: Marketing Group
NYC Pay Range: $40,000 - $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 35078