The Content Marketing Strategist is responsible for bringing Dow Jones' B2B brands to life by developing compelling content assets, engaging digital experiences, and optimized channel plans. The strategies will align with business KPIs and contribute to success across all Dow Jones professional Information Business units.
Responsibilities & Activities:
The Content Marketing Strategist will collaborate with the marketing leads across our different business units and participate in content strategy, preform analysis to inform content themes and audience development, and recommend appropriate content formats. The Strategist will also identify and manage strategic amplification opportunities to build engagement and pipeline.
Leverage insights from product/brand marketing leads to develop priority audience segments, identify resonant themes and promote Dow Jones’ commercial offerings.
Help identify external thought leaders or influencers manage contract copywriters, and where appropriate, be the primary liaison for contracted content development relationships.
Develop content channel plans that leverage content marketing technology.
Manage content library and work with marketing team members to maintain collaborative workflows and process among internal stakeholders and contributors
Responsible for content amplification and driving maximum execution of plans, including identifying content gaps to ensure content for all levels of the buyer’s journey.
Track success of content program KPIs, topics and formats, compile analysis and provide recommendations for future programs.
Stay abreast of content marketing trends in order to follow—and transcend—content best practices, including content development resources and thought leader identification.
Manage the marketing team copywriter.
3-5 years of relevant experience; B2B marketing or comms experience preferred.
Excellent communication and collaboration skills, both verbal and written.
Experience with content management and marketing technology tools, e.g., WordPress, Uberflip, NewsCred, Eloqua.
Strong project management skills.
Basic understanding of SEO principles and HTML
Proven track record of owning and developing content programs for a variety of audiences, preferably within a B2B environment.
Data driven decision maker - experience using data to inform what’s working, what’s not, and where to focus efforts.
Bonus: Visual Thinker with the ability to imagine and create/plan visual assets such as infographics and videos.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put “Reasonable Accommodation" in the subject line.
Business Area: PIB - OFFICE
Job Category: Marketing Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.
Req ID: 25404