The Branded Media Analyst executes custom content campaigns, tracking delivery, creating insightful performance reports and optimizing campaigns. You will have strong analytical skills, excellent communication and presentation skills and strong attention to detail. This role requires communication both with internal and external clients. You should be insights-driven, flexible, have superb time-management skills and the ability to multitask.
Recommend branded media strategy and oversee the distribution of branded content across different platforms.
Set up social campaigns on Facebook, Twitter, and Linkedin.
Monitor delivery and optimize campaigns to ensure that we are on pace to deliver on KPIs and client goals
Provide actionable insights and best practices from proposal stage through end-of-campaign
Create and deliver reports (Excel, PPT) informing customer of campaign successes and making recommendations for further optimization as needed. Present to clients.
0-2 years minimum of online media advertising
Intimate familiarity with the media landscape and social ad networks (including Facebook Ads, Twitter Ads, Google Ads, LinkedIn ads, as well as familiarity with the organic sides of those platforms).
Understanding of analytics tools and ad-serving technologies. DFP/DFA, Native ad servers a plus,. Omniture, Google Analytics, Moat, IAS.
Understanding of analytics tools. Omniture, Google Analytics, Moat, IAS.
Strong organizational and time management skills.
Strong written and communication skills
You are someone who has the ability to take initiative and drive projects with minimal supervision.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.
Business Area: MEDIA SALES
Job Category: Sales Ops/Planning/Support Group
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
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Req ID: 18561