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Dow Jones

We break stories, influence ideas, and advance business intelligence and cultural interest. We expose the events that turn markets, the digital breakthroughs that transform art, the demand that drives invention, as well as the political and societal passing moments and lasting consequences. We are the people of Dow Jones. From different fields, backgrounds and viewpoints we invite you to join us.

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Job Information

Dow Jones Audience Development Manager, Short Form Video in NEW YORK, New York

Job Description:

Audience Development Manager, Short Form Video

Dow Jones is seeking a Video Audience Development Manager to help drive the growth of its short form video content both on domain and on 3rd party platforms. This Short From Audience Development Manager will be responsible for overseeing daily operations, reporting and analysis and strategic planning to increase video views and engagement and impact brand awareness. This person will work closely with the Newsrooms to provide insights and reporting. The ideal candidate has a proven track record in developing new audiences and content optimization. As new short-form video platforms continue to emerge, the Video Audience Development Manager will also be expected to apply the learnings and best practices identified on existing platforms to the new platforms in order to launch and grow the audience for Dow Jones brands.


  • Act as a key member of the Audience Development team to achieve overall video audience and revenue goals on domain and across 3rd party short-form video platforms.

  • Conduct strategic market analysis to understand market trends and inform which initiatives to pursue.

  • Drive YouTube channel development and growth for the Dow Jones channels. Key KPIs include subscribers, video views, engagement time, viewer retention and revenue.

  • Partner with Marketing and other teams to leverage owned, earned, and paid opportunities to grow the audience to our sites and apps and 3rd party platforms.

  • Own and implement platform best practices, staying informed of platform updates and utilizing new features.

  • Review SEM and SEO recommendations to determine quality and alignment with business goals. Work on strategy, copy, and analysis holding the agencies accountable to performance.

  • Work closely with internal stakeholders to ensure support of priorities.

  • Maintain relationships with external partners & platforms to identify new opportunities.

  • Create and maintain reports from various data sources including analytics platforms and internal databases.

  • Create and maintain video content calendars.

  • Build and execute unique strategies around Communities and new content formats like video podcasts, YT Shorts for each of the YT channels.

  • Tracking, reporting, and analyzing the performance of across short form video channels and delivering updates to senior leadership on a regular basis.


  • BA/BS degree or equivalent practical experience.

  • 3+ years of audience development experience and/or YouTube channel management

  • Strong analytical skills with the ability to identify trends and provide action-oriented insights.

  • Ability to collaborate and work cross-functionally, specifically with editorial, brand, growth, and other partnership colleagues.

  • Ability to multitask and manage multiple time-sensitive projects with an entrepreneurial, open-minded, collaborative, and committed approach to business.

  • Ability to learn quickly and adapt to a rapidly changing business environment.

  • Exceptional interpersonal and communication skills, both written and verbal.

  • Analytical, detail oriented, and results driven.

  • Strong understanding of SEO as it pertains to the publishing industry.

  • Experience with Search Console, Bing Webmaster Tools, and Google News Publisher Center.

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at Please put “Reasonable Accommodation" in the subject line.

To enter one of our US based offices: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Business Area: NEW VENTURES

Job Category: Strategy Group

Union Status:

Non-Union role

NYC Pay Range: $50,000 - $180,000

We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 34440