Barron’s Group (Barron’s, MarketWatch, Mansion Global, Financial News) is hiring an Audience Development Manager to help maximize audience growth and retention. This position will successfully leverage their capabilities to highlight trends and make well-informed, data-driven recommendations for investment opportunities, content creation, and distribution capabilities to drive the business forward strategically and holistically.
Main Duties and Responsibilities
Act as a key member of the team to achieve overall audience and revenue goals
Conduct strategic market analysis to understand market trends and inform which initiatives to pursue
Leverage owned, earned, and paid opportunities to grow the audience to Barron’s Group sites and products.
Review vendor SEM and SEO recommendations to determine quality and alignment with business goals. Work on strategy, copy, and analysis holding the agencies accountable to performance.
Work closely with internal stakeholders to ensure support of priorities.
Maintain relationships with external partners & platforms to identify new opportunities
Create and maintain reports from various data sources including analytics platforms and internal databases.
BA/BS degree or equivalent practical experience.
3-5 years of audience development experience
Ability to multitask and manage multiple time-sensitive projects with an entrepreneurial, open-minded, collaborative, and committed approach to business.
Ability to learn quickly and adapt to a rapidly changing business environment.
Exceptional interpersonal and communication skills, both written and verbal.
Analytical, detail oriented, and results driven.
Strong understanding of SEO as it pertains to the publishing industry.
Experience with Search Console, Bing Webmaster Tools, and Google News Publisher Center.
Dow Jones , Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .
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Business Area: BG - OFFICE
Job Category: Strategy Group
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
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Req ID: 25301